Open research, opens doors

We base all our work on research and insight gathered from data, polls and conversations. We open source everything we discover and what we do so that others can learn and build on it too. Here you can dig into our research reports and polling data.

Behaviour and attitudes towards Secret Santa and secondhand gifting

Across the nation, we spent a whopping £280 million on Secret Santa gifts for our colleagues last year, but two-thirds of people said their gifts were no good. What if we reduced waste around Christmas by challenging offices to switch to homemade or preloved gifts for Secret Santa? Dig into our research on attitudes and behaviours around Secret Santa and secondhand gifts.

15th November 2023

Behaviour and attitudes towards eating pumpkins at Halloween

Did you know 30.4 million pumpkins will be bought this Halloween and 15.8 million will go to waste, left uneaten? That's the equivalent of 95 million meals going to waste. Dig into our research exploring behaviours and attitudes towards eating pumpkins and Halloween activities.

11th October 2023

The missing thread between durability and cost in items of clothing

Extensive research carried out by the School of Design at the University of Leeds, supported by Primark, reveals cost isn't a measure of durability when it comes to clothing.

20th July 2023

Environmental attitudes and awareness

Understanding where the public are in May 2023

15th May 2023

Cigarette litter awareness and attitudes

Did you know only 1 in 4 smokers are aware that cigarette butts contain plastic? #PlasticButts launched to raise awareness and change attitudes.

13th October 2022

Behaviour and attitudes towards eating pumpkins at Halloween

Did you know 39.9 million pumpkins will be bought this Halloween and 22.2 million will go to waste, left uneaten? But this research reveals that awareness you can #EatYourPumpkin is growing!

10th October 2022

Reusable Food & Drink Packaging Report

‘Reuse Systems Unpacked’ digs into the behaviours, barriers and opportunities of reusable food and drink packaging.

28th June 2022

Behaviour and attitudes towards shopping and returns

Did you know 42% of people buy clothes and accessories online every month? This research analysis looks at the bigger picture around fashion habits.

5th May 2022

The impact the cost-of-living squeeze is having on our food habits

The increase in cost of living is impacting the UK public's eating and shopping habits. What themes emerged?

30th March 2022