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  • Our impact - the difference we're making

Our impact - the difference we're making

Everything we do at Hubbub aims to inspire ways of living that are good for the environment as well as each of us; it's our charitable purpose. Since 2014 we've been experimenting with ways of doing this, and it's led us to designing and installing all kinds of playful creative and disruptive campaigns, as well as collaborating with some large and unique partners. Here's how Hubbub's making a difference.

Building collaborations

To act on the environment at the scale and pace needed, we believe need to work together. That's why collaboration is at the heart of what we do. So far we've delivered more than 145 trailblazing environmental campaigns, collaborated with over 2300 organisations, from international businesses to local authorities and community groups. We’ve created the largest collaborations in environmental sector, starting with bringing together all major coffee cup retailers to collect and recycle 5 million coffee cups in 1 year. We then introduced recycling on-the-go in Leeds which worked with 29 partners to recycle cups, cans and bottles in the city centre, and has now successfully scaled up to exist in Dublin, Swansea, Wimbledon, Telford and Edinburgh as well.

our partners 

PS. If you haven’t already, sign up to our business newsletter to be the first to know about our new campaigns, partnerships and projects as well as the latest insights and trends for environmental behaviour change - directly from our CEO. 

Inspiring more sustainable ways of living

Since we started, we've actively connected with over 22 million people to light a spark and encourage them to think differently about an environmental topic. We've inspired 865,000 people to take action and change a behaviour, from getting growing and wasting less food, to donating old phones and recycling on the go. We've supported 4558 people to transform their lifestyles towards a more sustainable way of living. 

How are we doing this? Here are just a few of the ways - over 250 Community Fridges are in the Community Fridge Network welcoming over 1 million visits from the public and redistributing around 3,150 tonnes of surplus food, equivalent to 7.5 million meals annually. We have five Plastic Fishing punts taking people on trips to fish plastic litter from rivers and raise awareness about how litter ends up in our rivers and oceans. Our Ballot Bins are cutting cigarette butt littering (which is plastic!) across 42 countries. And we can safely say that our legendary Pumpkin Rescue campaign to eat your pumpkin guts is becoming a consistent Halloween tradition.

Of course, there are loads more - if you're curious, use the link below to choose a campaign and read more about the difference we're making.

Choose a campaign to read more about its impact 

Creating long-lasting change

We’ve worked with international brands to co-design and embed environmental initiatives into their business. Virgin Media O2 to run a programme called 'Community Calling' collecting second-hand phones and passing them on to digitally excluded people, we've collected over 10,000 phones so far. IKEA to design ‘Live LAGOM’, the world's biggest consumer sustainable behaviour change campaign. Our Plastic Pioneers programme was launched with TKMaxx and Homesense to educate and encourage school students to act on the problems of single-use plastic and has reached over 7,000 students so far. Our #GiveItAGrow campaign gave away 10,000 planting kits which helped support wildlife, biodiversity and mitigate climate change by increasing the growth of green spaces in London.

We’re also investing in local community groups to support them in scaling our joint initiatives, making us one of the UK’s larger investors in grassroots activities. We supported 445 participants into cycling through the 'Cycle Hub' Bike Library, in Poplar in Tower Hamlets, breaking barriers and busting taboos to get more women cycling. Through the Cup Fund, we're funding 12 organisations around the UK to boost cup recycling with grants of up to £100,000 each as well support and advice. And we're enabling communities blighted by fly-tipping to transform their alleyways into places to be proud of through our Love Where You Live campaign.

We've collaborated with Marks & Spencer on 'Sparking Change' a project to test and scale support and inspiration for their customers to eat more plant-based food and cut food waste. Through The Food Waste Race with Just Eat we've taken a deep dive into takeaway food waste and have support them to work with their restaurant partners and customers to chip away at food waste. 

Our #FoodSavvy campaign currently running in Norfolk and Suffolk helps communities to reduce food waste and save money. Working with local councils and businesses, we have engaged over 21,500 people so far at 75 events on cutting food waste.

All our campaigns work on simple changes and actions that stick with communities because they are easy, fun and beneficial to themselves as well as the planet.

download Hubbub's 2021 impact report

We've got a track record 

Our campaigns and partnerships are effective, long-lasting, and award-winning. Some of our more recent awards are...

Published: 4th April, 2016

Updated: 12th April, 2022

Author: Heather Poore

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  • Big week for our Bins! Proud to have had our Ballot Bin and Disco Bin shortlisted for #DrumDesignAwards this year a… https://t.co/6GZ7aG5D5W

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    27thMay, 2022 @hubbubuk
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