What we do

We make sustainability second nature.

The climate and nature crises are increasingly evident across the UK. Whilst most people want to see change, we're still not seeing it at the scale or speed that's needed.

Hubbub is changing that. We design real-world projects that prove what works on the ground. We share that evidence with business and government, to give them the confidence to make bolder choices.

Every project is sparked by our passion to problem-solve and connect with people. From helping people get more plants on their plates, to changing the way they heat their homes, we’re proving that environmental action is politically possible, publicly supported and rooted in communities across the UK.

In doing so, we’re supporting bold climate and nature action to become a shared national mission. We’re making sustainability second nature.

Work with us

Influencing culture

In this information age, some of the most important environmental issues can go unnoticed. We make them hard to ignore with thought-provoking campaigns that have a playful twist. Always positive and intriguing, they reach the mainstream and create a collective appetite for change. 

Our projects inspired an action for the environment every 9 seconds last year alone. We’ve helped Halloween become as much about eating pumpkins as carving them, designed ‘What’s in My Wash?’ to wring out the truth on microplastics from our clothes, and launched a new kind of fishing to clean up our waterways, to name just a few.

Changing habits

Humans like habits, which means one of our toughest challenges is changing behaviours. It takes some serious insight-mining, creative thinking and experimenting but once underway these positive changes often spill over to other areas of our lives.

We've had some real wins in encouraging more environmental habits and making them stick. From convincing commuters to change to plant-based milk and getting football fans switching meat for plants, to Just Eat customers cutting food waste with in-app hacks, and supporting UK households to find easy, affordable, greener ways of living.

So far, we've inspired 10,339 people to transform their way of living for the long-term. In 2025, we inspired an action for the environment every 9 seconds.

Resilient communities

Our projects have social benefits too. We reach the mainstream and connect with  underrepresented communities who are affected most yet often heard least. By listening to and including people from all walks of life, we create solutions together that are good for the environment and everyone. 

We’ve cut food waste and created social spaces at the same time through the Community Fridge Network, regifted smartphones to extend the life of tech and reconnect people who were digitally isolated, and helped locals reclaim unloved communal spaces to grow, play, and have access to nature. We’re just getting started. 

Innovation

We experiment, trial, learn, trial, succeed – repeat. For us, we aim to innovate in everything we do, and it doesn’t have to be high-tech. It’s about reimagining how we think, behave and work, and what we create – like turning cigarette butts into ballots to cut litter, riding Gen-Z trends to reduce e-waste, and funding future ideas through innovative and collaborative grant funds.

How we make a difference

Our impact

Our partners don’t stand still on sustainability

We’ve partnered with 2,300 organisations from totally different worlds – international businesses, local authorities, community groups and more. What they’ve got in common is a shared belief that change is possible, and a desire to make a tangible difference on the ground.

Let's partner up