Raising awareness and action on air pollution

Pollution is invisible but it’s in the air we breathe. 83% of us are worried about the effect of air pollution on our health, and our families' health. Large monitoring stations provide us with a good understanding of overall air pollution levels in towns and cities,  but little is known about  how much individuals are exposed.

We created the #AirWeShare campaign to investigate how our daily actions affect how much pollution we're exposed to, and to explore ways we can all reduce our exposure, cut pollution and add our voices to the call for cleaner air. 

In 2019 we gave 10 Londoners air quality monitors for a week, to track when and where people are most exposed to air pollution. The monitors, provided by Kings College London, track black carbon - which is most likely to be from traffic. Here's what we discovered:

What people think about air pollution

59% of parents say they would move house to escape air pollution if they could afford it. More than one in ten parents of under 18s (12%) have already fled to cleaner areas due to concerns over their children’s health and a fifth are actively considering it. Almost a third (31%) said that air pollution has been or will be a factor in deciding which school their child attends. Read more of our findings in the #AirWeShare press release.

If you're a parent concerned about your child's health, you could join a parent group campaigning on this issue.

How to get involved in the #AirWeShare

If we all make small changes and ask our government and business leaders to make changes, together we can make a big impact:

  1. Tell your friends and family about air pollution. Let them know what simple switches they can make to improve the #AirWeShare.
  2. Air your thoughts on social media with #AirWeShare. How does pollution affect you? What would you like to see change? What have you seen that you’re inspired by?
  3. Make your voice heard. Join a local group campaigning for change or download this editable letter to your local MP, and ask them what they’re doing to clean up our air. 
  4. Ask your employer to take action. There's lots your employers can do to reduce emissions and protect staff wellbeing. Check out our top tips for businesses here.
  5. Subscribe for updates and to get involved. We’re looking for people who may want to get involved in public stunts, art installations or events that might happen in the future as part of the #AirWeShare campaign. Subscribe to our newsletter if you want to stay in the loop.

And if you're a business - collaborate with us

We're building a coalition of businesses willing to invest in a series of practical interventions under the #AirWeShare banner, that will reduce Londoner’s exposure to poor air quality and act as a source of inspiration for local authorities across the UK. So far #AirWeShare is supported by Investec, Grosvenor, Bunzl, Kingfisher, First Mile and Innogy eMobility.