Make our Move

We’ve seen a consistent series of climate disasters in the news, we’ve felt it in the weather, we may have read it in recent reports – it’s not surprising if we’re feeling overwhelmed at the state of the world. What can we do to have a positive impact? What does ‘Net Zero’ and ‘COP26’ really mean for us? With so much jargon and abstract information flying around it can be confusing to know where to start or what role we play. 

In fact 2 in 3 of us are concerned with the impact of climate change, yet only 1 in 5 know what action we can take to reduce our impact. Over a third of us would like clearer guidance on what would make a difference and where to start. So we’ve done the hard work for you. We’ve pulled together 12 clear actions you can take that'll have a positive impact - individually and collectively through engaging your community, your workplace and your MP.

Let's make our move, together. 

How does eating less meat help the environment?

In the UK we eat a lot of meat, with consumption around twice the global average (UN FAO). And meat comes with a massive environmental impact - in fact animal agriculture is responsible for 14.5% of emissions globally (UN FAO).  

How? Raising animals for food uses more land, water and resources, is more pollutive than growing vegetables for food, and cows in particular release green house gases through the way they digest. Animal farming is also one of the greatest causes of deforestation and biodiversity loss across the world due to the space needed to raise them and to grow crops for animal feed. 

There’s so much we can do to eat a more planet friendly plate. Starting with more seasonal vegetables, pulses, nuts, seeds, and less animal products such as meat.

The good news is it only takes a little motivation to get started and then habit will keep you going. The even better news is that you get at least three delicious chances to do your bit every single day. Here are some tips, ideas and recipes to get you started.  
 

1) Getting enough protein  

It's a common misconception that if you eat less meat, you won't be able to get enough protein, but there's plenty of other foods you can find it in.  

Here’s the science 

Protein contains 9-10 essential amino acids that our bodies can't make alone (10 for children). It's essential for muscle growth and repair and is said to help us to feel full for longer. Some foods contain all 10, whereas some require you to mix and match to meet your quota. Luckily we don’t need every essential amino acid at each meal, we simply need a certain amount daily. 

How much is enough?  

Three quarters of men in the UK eat more protein than they need. A good rule of thumb is 1g of protein per kg of body weight, at a maximum of 70g. People doing a whole lot of exercise, suffering from illness or pregnant women should get personalised advice. 

Where to get it? 

Protein is a real buzzword these days. From protein-fortified Mars Bar to milkshakes, flapjacks and corn flakes, it seems that anything with the word protein written on it will sell. Here are a few solo ingredients with an abundance of protein: Soybeans, blue green algae, chia, hempseed, buckwheat, quinoa, dairy and meat will all give you a solo essential amino acid hit. 

2) There’s no need to go T total on T bone 

We all work a little differently. You might want to agree certain days like Meatless Mondays, not cooking meat on weekdays, or only ordering it when you’re eating out, or you might find it easier to choose meal by meal, with the ambition in mind but without removing the choice. Start where you are and enjoy and value what you do eat. 

2) Reimagine your favourite meals 

In the UK many of our staple dishes are built around meat. Try some of our ‘Quorn again’ recipes, that transform 10 traditionally meat based dishes to plant based.  

Quick swaps? Substitute mince for lentils or quorn; chicken for tofu; meatballs for falafel - oh and if you're into protein shakes, give pea-based protein a whirl. 

3) Keeping it cheap 'n' clean 

Natural plant based proteins are found in nuts, seeds, pulses, legumes, potatoes, oats, seaweed, soya and vegetables, the majority of which can be sourced from the UK and are more than sufficient to meet nutritional needs.  

There’s a lot of fancy, funky and intriguingly realistic meat and dairy substitutes on the market at the moment, but if you want to save money, put your pound towards packets of pulses, nuts and grains and whip up good stuff yourself. We believe in you. You’ll save on the number of additives too.  

4) Embracing the new  

It's not all about protein you know. Is it a challenge to eat less meat, or is it just an opportunity to eat so many other things? Our bodies benefit from variety and taking some time to look at our diets and mix up what we’re eating can bring you a pleasant surprise of new flavours and ingredients. For example, some cuisines such as South Asian food naturally rely less on meat, so you might try some completely new dishes! Try and get different coloured foods on your plate throughout the week, and check out our hub of delicious vegetarian recipes for all the inspo. 

5) Milking it 

The milk industry plays a huge part in contributing to climate change within animal farming, as again, it’s resource intensive and uses millions of greenhouse-gas-producing cows! Up for trying some plant milks? Oat, cashew, rice, hemp, soy, almond, hazelnut, coconut.... there’s plenty to choose from, so you’re sure to like at least one. They’re not going to taste the same, of course – but they’re delicious all the same, widely available in a multitude of flavours, and many reinforced with calcium and B12.  

Using lots of fuel to ship plant milks all across the world however, doesn’t make the most sense, especially as they are mostly water! Check where yours is produced and how, and know that a bit of local organic cow milk is still a positive choice. 

You could also try making your own plant milk, it’s super cheap, easy, and you’ll cut out a whole load of transport and packaging. Here’s our easy peasy oat milk recipe 

Make moves together  

Change is easier when you’re egging each other on. Challenge your colleagues to reduce their meat intake by half, or even go fully plant-based for four weeks with our ‘Meat Your Match’ programme. Over four weeks, Hubbub will take participants on a colourful plant-based journey together with cook-alongs, nutrition sessions, workouts, meal plans, prizes, and more. Impact will be tracked and celebrated from carbon reduction stats through to employee engagement metrics. Check out the programme below and see if you think your workplace would be interested in taking it on! 

FIND OUT MORE 

What happened when Hubbub tried it?  

When we first created and ran Meat Your Match, 80% of participants successfully halved the amount of meat they ate, with 86% of these going on to say they are likely to continue to reduce their meat intake as a result of the challenge. 
 
The challenge also successfully shifted some people’s attitudes towards meat. 42% of participants said they'd now be likely to order a vegetarian meal when at a restaurant with friends compared to just 6% of participants before the trial! Find out more here or watch the vlog.

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