Making it easier for Londoners to create green and wild spaces at home

More and more of us are moving into urban areas and 60% of the world’s population is expected to live in cities by 2050. The UK is seeing a similar trend, and London’s population is expected to increase from 8.7 million to 11 million by 2050. This puts a lot of pressure on green areas in cities that improve physical and mental health, provide food and habitats for pollinators, and help mitigate the effects of climate change.

In September 2019 we collaborated with the Mayor of London to make growing in cities easier and more accessible to all Londoners, wherever they live. We designed a #GiveItAGrow planting kit perfect for new growers and for a variety of spaces, containing everything needed to get growing. We gave away 10,000 planting kits at 18 collection points across London including selected B&Q and Starbucks stores, and IKEA Greenwich.

The kit contained bulbs and seeds to grow flowers that attract pollinators, herbs for some more immediate growing fun, organic growing matter made from coconuts, and a recycled ‘pulp tray’ to grow in. We even had a specially designed box, which made it feel like a present, and an instruction booklet made from recycled coffee cups – we liked this a latte!

We also created a #GiveItAGrow website for people who wanted to dig a little deeper and read more simple tips and ideas including tips on growing plants from seeds, attracting wildlife to your garden and growing herbs indoors.

The difference made 

Londoners certainly decided to Give It a Grow! 5,800 people signed up to the #GiveItAGrow newsletter to be the first to hear about the kit giveaway. 10,000 kits were given out across London and the campaign had a reach of almost 3 million on social media. You can read the full impact report online here

How can you get involved?

Are you ready to #GiveItAGrow? Unfortunately, we aren't giving away any more growing kits at the moment, but seed packets are available at all garden centres as well as shops like B&Q, and should only cost 1 or 2 pounds. Visit the #GiveItAGrow campaign website for loads of tips on growing, sign up to the newsletter for the latest updates on future events and giveaways, or if you’d like to get in touch with the team, email us at [email protected].

We'd love to see what you grow, just tag us @HelloHubbub and #GiveItaGrow on Instagram. 

Visit 'Give It A Grow' and get growing  

#GiveItAGrow aims to make London greener and wilder and is part of the Mayor of London's ongoing commitment to making London a National Park City. It's supported by IKEA, Starbucks and B&Q.