Redistributing good quality, outgrown baby and children's clothing as gifts between families for Mother's Day.

When it comes to children’s clothing we’ve been looking behind the seams. A whopping 183 million items of outgrown baby clothing are stashed in UK homes, enough to provide over 250 items for each baby born in the UK each year. With the average family spending £11,000 on a child’s clothing alone, it’s time to #GiftABundle of outgrown clothing.

Whilst many parents do pass on outgrown clothing, 1/3 of parents have still said they've thrown clothing in the bin because they didn't know what else to do with it. The #GiftABundle campaign makes it easy for parents to pass on outgrown baby clothing to support families and reduce waste, using Mother's Day as an annual hook.

Achieved so far

We launched a pilot version of the campaign called 'Bundle of Joy' in 2016 in collaboration with the Herne Hill Forum in South London. Across four weeks an incredible 252 bundles and 1,500 pieces of clothing were collected. Bundles of Joy have since been gifted to local familes through local organisations: The Salvation Army West Norwood, One O'clock Club Brockwell Park, St Micheal's Fellowship, Jelly Tots Café, One O'clock Club Peckham Rye Park.

In 2017 we adapted and scaled the campaign in collaboration with Mothercare, leading to 'Gift A Bundle' which was piloted in 13 of their stores across the UK. In 2018 this was further expanded to 42 stores and an incredible 6,055 bundles were gifted by customers, amounting to approximately 52,000 items of clothing. These bundles have since been distributed to a network of 43 local groups, charities and organisations who are passing them on to families who can benefit from them.

The online campaign which shared broader tips on extending the life clothes, removing common baby clothing stains and what to do with clothing too worn to wear reached 1.7 million people.

Join the #GiftABundle campaign

If you'd like to take part in the #GiftABundle campaign by running a one off event with friends, or something larger with your community, we've created a guide to help you. Please get in touch with us for more information.