Redistributing good quality, outgrown baby and children's clothing as gifts between families for Mother's Day.

When it comes to children’s clothing we’ve been looking behind the seams. A whopping 183 million items of outgrown baby clothing are stashed in UK homes, enough to provide over 250 items for each baby born in the UK each year. With the average family spending £11,000 on a child’s clothing alone, it’s time to #GiftABundle of outgrown clothing.

Whilst many parents do pass on outgrown clothing, 1/3 of parents have still said they've thrown clothing in the bin because they didn't know what else to do with it. The #GiftABundle campaign makes it easy for parents to pass on outgrown baby clothing to support families and reduce waste, using Mother's Day as an annual hook. Follow the campaign with #GiftABundle.

The difference made 

We launched a pilot version of the campaign called 'Bundle of Joy' in 2016 in collaboration with the Herne Hill Forum in South London. Across four weeks an incredible 252 bundles and 1,500 pieces of clothing were collected. Bundles of Joy have since been gifted to local familes through local organisations: The Salvation Army West Norwood, One O'clock Club Brockwell Park, St Micheal's Fellowship, Jelly Tots Café, One O'clock Club Peckham Rye Park.

In 2017 we adapted and scaled the campaign in collaboration with Mothercare, leading to 'Gift A Bundle' which was piloted in 13 of their stores across the UK. In the lead up to Mother's Day an incredible 2,000 bundles were gifted by customers, amounting to approximately 20,000 items of clothing. These bundles have since been distributed to a network of 28 local groups, charities and organisations who are passing them on to families who can benefit from them.

The online campaign which shared broader tips on extending the life clothes, removing common baby clothing stains and what to do with clothing too worn to wear reached 1.7 million people.

In 2018,#GiftABundle was expanded out to 42 Mothercare stores and Head Office. This led to 6055 bundles of clothing gifted by customers and 52,000 items of baby clothing redistributed via 43 local groups. You can read the full 2018 impact report here.

Run your own #GiftABundle campaign

Whether you’re an individual, a local authority, a community organisation, a nursery or parent group, this inspiration guide provides you with guidance on how to run your own #GiftABundle event.

Let us know if you’ve joined us and tag your photos and posts with #GiftABundle, we’d love to see.