Redistributing good quality, outgrown baby and childrens clothing as gifts between mothers for Mother's Day.

When is comes to children’s clothing we’ve been looking behind the seams. A whopping 183 million items of outgrown baby clothing are stashed in UK homes, enough to provide over 250 items for each baby born in the UK each year. With the average family spending £11,000 on a child’s clothing alone, it’s time to #GiftABundle of outgrown clothing.

Whilst many parents do pass on outgrown clothing, 1/3 of parents have still said they've thrown clothing in the bin because they didn't know what else to do with them. The #GiftABundle campaign makes it easy for parents to pass on outgrown baby clothing to support families and reduce waste, using Mother's Day as an annual hook.

Join the #GiftABundle campaign

If you'd like to take part in the #GiftABundle campaign but aren't near one of the 13 stores, you can still pass on clothing! Whether you're interested in running a one off event with friends, or something larger with your community, we've created a guide (see below) to help you. If you would like to join #GiftABundle and support local parents in your community, please get in touch.

Achieved so far

We launched a pilot version of the campaign called 'Bundle of Joy' in 2016 in collaboration with the Herne Hill Forum in South London. Across four weeks an incredible 252 bundles or 1500 pieces of clothing were collected. Bundles of Joy have since been gifted to local familes through local organisations: The Salvation Army West Norwood, One O'clock Club Brockwell Park, St Micheal's Fellowship, Jelly Tots Café, One O'clock Club Peckham Rye Park.

This year we're collaborating with Mothercare to pilot the campaign across a larger network, including 13 of their stores across the UK. We hope that the uptake of the campaign is a positive one and we're able to build a large network of gift recipients so that the campaign can be scaled in future years.