Celebrating designs that make sustainable living second nature

Design By Nature is a new initiative giving upcoming design students the opportunity to use their creativity to solve environmental issues and help them to bring the best ideas to life. We’re running a series of live briefs and are sharing key insights from campaign research gathered over the years. This information is open-sourced and can be download from the Design By Nature website. Work submitted will be judged by the Hubbub team with some winners being supported and put into practice, and others celebrated on social media, in a zine and in exhibitions.

We want insight-led, experimental, disruptive and collaborative design to be at the heart of solving environmental issues. Brilliant design has always been at the heart of everything we've sought to create. Before launching the charity, we explored why environmental messages were struggling to resonate with a mainstream audience. One of our conclusions was that the information simply wasn’t being communicated in an attractive or compelling manner.

Over five years we have seen how impactful great design can be. Our playful, colourful recycling bins have almost tripled recycling rates in Leeds and are now having similar results in other cities. The boats we make from 99% recycled plastic brilliantly tell the story of the circular economy but more importantly, they are durable, highly practical and look great. The ‘Ballot Bin’ cigarette voting ashtray successfully reduces cigarette littering by up to 46%, reducing a significant form of plastic pollution from entering our waterways. A vast array of street installations has successfully managed to quickly communicate complex issues such as microplastics to passers-by.

Wherever Hubbub turns we understand that new forms of design and different solutions are required to address the scale of the environmental challenge we face. Design needs to make it easy, compelling and affordable for people to do the right thing.

Now we want to collaborate with upcoming designers with fresh approaches to some of the toughest environmental issues and help support them to bring their ideas to life.

How can you get involved?

Design By Nature is open to students across the UK studying any creative discipline. If you’re a student you can download our briefs and enter your idea by 25th May 2020.

explore design by nature briefs


Not a student? If you’re a fully-fledged designer looking to collaborate, a university looking to join forces or a business who wants to sponsor a future brief, drop us a line at [email protected].

Thanks to support from CAF Venturesome.