FashionCreative ways to make clothes last longer Fashion images that saturate our news feeds help the industry bring in a whopping £26 billion to our economy. On average we each spend £640 on clothes per year and collectively throw out almost 300,000 tonnes of clothing. One third of this has barely been worn! This is men and women alike with men only wearing 13% of the clothing in their wardrobes. Maintaining your style without throwing away your old things is easier than you think, and can save you money. Take a look at the events, blogs and top tips to give you a few threads of thought. 3 things you can do today Beat fast fashion. Be aware of impluse buys and think about whether you really want or need something. This will help you buy less, but better. Love seconds. Find some gems in second hand clothes shops or swap clothes and accessories you no longer want with your friends and family. You could even revamp something old with a few embellishments. Get some tips in our Make, do and mend handbook. Care for your clothes. Simple actions like washing clothes at 30ºC, only ironing when necessary and reducing tumble drying can make your clothes last much longer - read more about 'Clever Care'. Go a bit further - run your own campaign. HomeDo somethingTop tipsBlogIdeas bank Fashion 'FAUX' alternative fashion magazine Welcome to the world of fast fashion. Where the clothes you buy are out of style before they’ve even been sold. The world where there are 52 micro-seasons - with a fashion ‘revolution’ ready to happen at the start of every week. This magazine explores the themes of fast fashion - emulating what the future of fashion might look like - a glimpse onto tomorrow’s dystopian runway. Our aim is to make us question the sustainability of fashion and our obsession with constantly wanting the next ‘big’ thing. And when would be a better time to do this than around the epitome of fast fashion and fashionista pilgrimage - Black Friday. So get ready to strut into the unknown, your journey begins on the next page. FAUX is part of the #BrightFriday campaign, your alternative to Black Friday frenzy. Revamp your wardrobe for free by swapping, restyling and up cycling your wardrobe. Join in a #BrightFriday event or host your own clothes swap with friends and you could win a free personal styling session.