Create change Our campaigns 'FAUX' alternative fashion magazine Welcome to the world of fast fashion. Where the clothes you buy are out of style before they’ve even been sold. The world where there are 52 micro-seasons - with a fashion ‘revolution’ ready to happen at the start of every week. FAUX magazine explores the themes of fast fashion - emulating what the future of fashion might look like - a glimpse onto tomorrow’s dystopian runway. Our aim is to make us question the sustainability of fashion and our obsession with constantly wanting the next ‘big’ thing. And when would be a better time to do this than around the epitome of fast fashion and fashionista pilgrimage - Black Friday. So get ready to strut into the unknown, your journey begins on the next page. FAUX is part of the #BrightFriday campaign, your alternative to Black Friday frenzy. Revamp your wardrobe for free by swapping, restyling or up cycling your wardrobe, and change the nature of fashion.