Inspiring healthier, greener lifestyles across fashion, food, homes and neighbourhoods.

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'FAUX' alternative fashion magazine

Welcome to the world of fast fashion, where the clothes you buy are out of style before they’ve even been sold. FAUX satire explores our obsession with the next ‘big’ thing & when better than the epitome of fast fashion and fashionista pilgrimage - Black Friday.


Author: Heather Poore

10 ways to breathe new life into your wardrobe

Bored of your wardrobe and feel the urge to buy this Black Friday? Hold on to your money and instead, professional stylist Emma Slade shares her 10 tips to revamping your wardrobe.


Author: Heather Poore

Choose a hub to discover more

  • Why we think it's time for #BrightFriday

    Why have we decided to launch Bright Friday? Surely this is a foolhardy campaign at a time when households are out to snag a pre-Christmas Black Friday bargain and when the economy gets a much needed jolt in the arm? Read more

  • Delivering behaviour change at scale

    Is LiveLAGOM the answer to persuading people to live more sustainably? Read how our IKEA collaboration builds on four essential components of a successful behaviour change campaign to help people reduce energy, reduce waste, cut water use and live healthier. Read more

  • Giving coffee cups #1MoreShot

    This summer the celebrity chef Hugh Fearnley Whittingstall launched a highly publicised campaign announcing that 99% of the 2.5 billion coffee cups used in the UK each year are either dumped or burnt, with less than 1% being recycled even when put in the recycling bin. How dis industry respond? Read more