Hubbub tackles flying by default 

Have you ever had to go abroad for a hen or stag? Thought it cost too much or was too much hassle? You’re not alone… We polled hen and stag do goers and found that 3 in 5 people think they’re too expensive  and involve too much  travel. A third of people have gone so far as to turn down an invite, feeling resentful about the cost. And more and more hen and stag parties involve flying.

Britons fly abroad more than any other nation and worldwide emissions from flying are expected to grow if left unchecked. It’s one of the single biggest individual choices that can impact climate change and with the flying debate taking off and ‘flygskam’ (the personal guilt people feel about the environmental impact of flying) on the rise, we wanted to investigate further.

With more and more people having flown for a hen or stag do, and the nature of the trips meaning the destination isn’t always at the top of our list, flying for hen and stag parties seemed like a good place to start asking, Why Wing It?

Why Wing It

When asked, all that people really wanted from their dream hen or stag was spending quality time together, plus good nightlife and trying something new. In fact, most people agreed that there were great places in the UK for hen and stag dos.

Our #WhyWingIt campaign, inspires groups to choose an amazing staycation and offers tips for how to travel over ground rather than flying by default. We’ve got you covered with 10 top tips on how to land your dream hen or stag.


As well as being less hassle, they’re also better for the environment. Want to find out more about the impact of flying and its history and future? Listen to our podcast, What On Earth.


Collaborate with us 

If you think you'd like to support Hubbub's campaign, please get in touch at [email protected]

You can find all our resources for how businesses can take part in campaigns here, and resources for individuals or groups to use themselves here.

Our data

We published a press release on 19 February stating that half of flights taken by men aged 20-45 last year were for stag dos and over a third taken by women were for hen dos. On 20 February, this stat was queried on Twitter. As it was not our intention to mislead anyone, we have since updated our messaging to clarify that this related to the group that we surveyed.   

This stat based on a survey of 2,002 adults aged 20-45 conducted byCensuswide in November 2019. We asked people how many stag, hen and  sten  dos they attended in 2019, categorised by UK and abroad, flying and non-flying. We also asked how many return flights they took in total in 2019. Based on self-reported behaviour, the men we surveyed told us that they flew to an average of one stag do abroad in 2019 and that they took an average of 2.05 return flights in total, suggesting that 49% of overseas flights taken by this group were for stag dos. Similarly, the women we surveyed told us that they flew to an average of 0.51 hen dos abroad and that they took an average of 1.53 return flights in total, suggesting that 35% of overseas flights taken by women were for hen dos. We are grateful to the Royal Statistical Society for providing an additional review of the use of this data, which has highlighted a mismatch between the number of people answering each of the questions used to derive these results. They advise that the implied proportions of flights for stag dos should be around 40% and for hen dos would be 28%.

Like all polling, we know that it doesn’t necessarily give a fully representative picture of the whole of the population and that people can misreport their own behaviour. A sample of this size would generally be considered to be a statistically valid basis for extrapolation and those who replied covered a range of ages, locations and household income. If you would like to see the raw data from our polling you can find the data below.