"Such a great concept, sustainable, brand and product perfect for the target audience."

- Hubbub judge 

Samantha Supan 

Awarded 'Creative Innovator' for her idea Sew Conscious 

Second year at Brunel University London.

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Sew Conscious is a revolutionary brand initiative that is ambitious to change the way young consumers think about before and afterlife off their clothes and promotes the message of repairing rather than replacing. The Sew Conscious sewing machine can fold at for easy home storage and uses smart technology to create a simple and approachable sewing machine experience. The brand wants to inspire young consumers to bring new life to their clothes, question their shopping habits and help them feel empowered towards using their voice to speak out and tackle the big issues in the fashion industry.

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"Product Design is an amazing profession that spans so much—from consumer products to user services and so much more. I want to use my ambition to address socio-political issues and learn to become a responsible global thinker by understanding clearly the problems I am designing for that are deeply rooted in massive systems."

- Samantha Supan

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