Seven million disposable coffee cups are thrown away every day in the UK. Until recently that was seen as almost inevitable, but public attitudes have changed - and so have the recycling possibilities.

In 2017 Hubbub created a unique collaboration of 36 businesses, retailers and offices who became the first to pilot a campaign encouraging the recycling of disposable coffee cups in public spaces and workspaces - the Square Mile Challenge campaign. In its first year the Square Mile Challenge successfully recycled five million cups in the City of London.

A free guide for businesses

Using our learnings from the Square Mile Challenge, we've created a free 'how to' guide for disposable paper and coffee cup recycling, aimed at businesses that want to recycle on-site: from large offices to restaurants and shops.

If you'd like further support to ensure your campaign is introduced to your community effectively, scroll down for our communications pack.

download your free cup recycling guide 

“In 9 months we collected 298,800 paper cups and diverted them from landfill. Recycling paper cups has been a great way to reduce our waste!” 

Hannah Glaser, Assistant Property Manager, Broadgate Estates (Square Mile Challenge participant).

Effective coffee cup recycling: the #1MoreShot communications pack

One of the key lessons from the Square Mile Challenge is that to change behaviours you need the right communications. We've created a pack with everything you need to successfully introduce cup recycling to your site, and enable your colleagues and visitors to give their cups #1MoreShot.

The pack contains:

  • Key messages and briefing document for your team
  • Poster designs (print & digital, various sizes)
  • Point of sale ‘table-talker’ leaflet designs
  • Social media plan
  • Social media copy and image cards
  • Copy for internal launch e-mail

All images and tools are generic and can be adapted to your brand.

The #1MoreShot communications pack is priced at £750 + VAT. To make a purchase, please contact our Enterprise team or call 020 3701 7544.