Bringing on-street recycling to Wimbledon Town Centre 

In 2019 an estimated 8 billion drinks bottles and cans went to waste in the UKThat’s 250 per second. Or 126 per person. A lack of effective on-street recycling systems and confusion around recycling rules are both contributing to this mountain of waste. 

That’s why we are launching our fifth recycling on-the-go campaign in May 2021. We are making on-street recycling of on-the-go materials easy and effective building on the template created with the award-winning #LeedsByExample campaign. 

People spend just a few split seconds deciding what to do with their waste. Our colourful bins are designed to make this decision easier and increase the quality of recycling.

Aiming for a smash hit 

This is the first time that we are testing our model during a major sporting event with high footfall – the 202Wimbledon Championships! Our six-month trial in partnership with Merton Council and Sustainable Merton will aim to:  


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Live in Wimbledon?

Follow these simple rules to help us collect a high volume of high-quality materials that will be recycled by Veolia: 


Description automatically generated with low confidenceCheck out a map of the bins here. Note: more bins will be added to the campaign area as we progress. 


Want to get involved? 

  • The best thing you can do is spread the word on your channels using the #InTheLoop hashtag. 
  • Sustainable Merton are leading activities on the ground – help them make Merton a greener, cleaner and healthier place to live by becoming a Community Champion. 
  • Wherever you are, make sure to check your local recycling rules to make sure you’re getting it right, and avoid wishful recycling (putting items in the recycling bin that you hope are recyclable or think should be)! 
  • Where possible, use reusable water bottles and coffee cups to reduce the amount of materials you use. Remember: reduce, reuse, then recycle. 

Wimbledon #InTheLoop is the result of a unique partnership between Hubbub, Merton Council and Sustainable Merton, collaborating with local partners including Veolia, Recoup and Love Wimbledon. It is made possible thanks to funding by evian.