Creative ways to tackle litter using the latest thinking and designs from around the world.

We all want clean and safe spaces around us. Our public polling discovered that a staggering 86% of people think littering is a disgusting habit yet only 15% of us would actually confront someone and tell them that. Dealing with litter costs tax payers around £850 million a year and litter levels have not dropped over the last 12 years.

The Neat Streets campaign experiments with new ways to cut litter, using the latest behaviour change research and thinking from around the world. From flash-mobs to talking bins and from naked bin men to chewing gum art, we tested many different playful ways to reduce litter on London’s second busiest street.



Run your own Neat Streets campaign

If you're interested in replicating any of the Neat Streets interventions, see below for the options available to you:

1) Download the Neat Streets guide

Click on the image below to download our free e-guide with key details for each of the interventions tested in the pilot. The guide includes an introduction to behaviour change thinking,  details on each of the approaches and key considerations when running a litter campaign.

2) Get support from Hubbub

If you want to run a campaign but would like additional support or resource, we can help you. This could include a range of support such as; project delivery and management, assisting with PR, guidance on measuring impact, provision of design assets and the rental of the Neat Streets products we have available. For more information, contact us.

3) Buy a Ballot Bin to tackle cigarette litter

After it's launch in Westminster, the Ballot Bin took social media by storm and was picked up across the world. From The LAD Bible to Design Week, it certainly caught the attention of a diverse crowd. The famous cigarette Ballot Bin is now available to buy from www.ballotbin.co.uk. Pick your colour, choose your question and tackle those cigarette butts once and for all.

Sharing best practice internationally

Our ethos is to open source ideas and share what's worked so that others can replicate ideas. Our research discovered a huge amount of amazing work that had been done to tackle littering around the world, yet there is very little sharing of best practice and litter is still a big issue. 

In response to this we created a website to open Neat Streets up to other organisations across the world who, like us, want to tackle this rubbish issue once and for all. The Neat Streets website shares tried and tested ideas we found, from around the world, for tackling littering. From coffee cups to cigarette butts, Neat Streets is an open source platform that showcases projects targeting different litter types across urban and rural spaces. 

Please join the Neat Streets website and share the work you've done around litter.

Achieved so far

Neat Streets first launched in 2015 on Villiers Street, Westminster London. Across five months we tested a range of interventions that focused on different types of litter such as; cigarette butts, chewing gum and general litter, and engaged different audiences regularly using the street including; residents, commuters, tourists and the night life community. The campaign was thoroughly measured and across five months the amount of litter had dropped by 26%. Behavioural observations also suggested that rates of littering behaviour decreased by 16% from before to during the campaign.

Since, the most successful elements of Neat Streets have been replicated across Edinburgh and Manchester. In Edinburgh, Grassmarket area, we focused on increasing local pride and increasing visibility of bins to support people to dispose of litter. We also targeted specific types of litter such as leaflet litter from the Fringe festival and cigarette litter. 81% of people had seen one or more of the interventions that occurred throughout the campaign and the most successful were the bright voting bins which saw a 24% increase in use.

Meanwhile, in Manchester the 'Trash Talk' campaign primarily targeted general litter in collaboration with Manchester City Council and local environmental charity Groundwork MSSTT. The campaign saw a 22% reduction in litter (this excludes cigarette litter). However, due to construction work on Oxford Street we found a significant shift in litter distributions, with some increase in litter occurring at some sites.

Read more about the learnings from Neat Streets campaigns - view the impact reports here.