Neat Streets is a creative approach to tackling litter.

Neat Streets campaigns use the latest behaviour change research and thinking from around the world to tackle littering behaviours. From flash-mobs to talking bins, and from naked bin men to chewing gum art, we've tested many different playful ways to reduce litter and are constantly refining our approach and testing new ideas.

The first Neat Streets campaign was piloted in Westminster, London in 2015. Since then we have run versions of Neat Streets in Sutton, Manchester and Edinburgh. It has also informed much of our ‘Love Your Forest’ campaign in the Forest of Dean and ‘Streets Ahead’ in Brighton.

Do you need Neat Streets? We can help to research, design and implement a campaign tailored to your needs. Contact us for more information.

Run your own Neat Streets campaign

Click on the image below to download our free e-guide with key details for each of the interventions tested in the original pilot in Westminster. The guide includes an introduction to behaviour change thinking, details on each of the approaches and key considerations when running a litter campaign. The guide is from early 2016; to discuss the most up-to-date approaches please contact us.

Achieved so far

Our public polling discovered that a staggering 86% of people think littering is a disgusting habit yet only 15% of us would actually confront someone and tell them that. Dealing with litter costs tax payers around £850 million a year and litter levels have not dropped over the last 12 years. (Hubbub 2015, 2016).

Westminster, London

Neat Streets first launched in 2015 on Villiers Street in central London. Across five months we tested a range of interventions that focused on different types of litter such as cigarette butts, chewing gum and general litter, and engaged different audiences regularly using the street including; residents, commuters, tourists and the night life community. The campaign was thoroughly measured and across five months the amount of litter had dropped by 26%. Behavioural observations also suggested that rates of littering behaviour decreased by 16% from before to during the campaign.

We also created the Ballot Bin during this campaign. The Ballot Bin is a voting ashtray that reduces cigarette litter. We now produce it commercially and have sold it in 20+ countries around the world. See more and purchase from the Ballot Bin website.

Sutton, London

Our second Neat Streets campaign, ‘Clean Streets Sutton’, took place March-May 2016 in conjunction with Sutton Council. Following the success of the initial campaign we used proven methodology and new interventions to tackle litter.

There was a 22% drop in litter on Sutton High Street overall from middle to end of campaign. Neat Streets Sutton reduced cigarette litter by 30% and chewing gum litter by 68%.

‘The colourful bins and the poster campaign have been a real talking point… but the biggest impact has been the Ballot Bins reducing the cigarette litter around the pubs where they are installed by at least 80%. Barry Hart, Cleansing Team, Sutton Council.


In the Grassmarket area of Edinburgh we focused on increasing local pride and increasing visibility of bins to support people to dispose of litter. We also targeted specific types of litter such as leaflet litter from the Fringe festival and cigarette litter. 81% of people had seen one or more of the interventions that occurred throughout the campaign and the most successful were the bright voting bins which saw a 24% increase in use.

‘We were able to explore new and innovative ways of encouraging the public to dispose of their rubbish responsibly, helping to create a more tidy and welcoming environment for everyone.’ - Councillor Lesley Hinds, Edinburgh.


Meanwhile in Manchester the 'Trash Talk' campaign primarily targeted general litter in collaboration with Manchester City Council and local environmental charity Groundwork MSSTT. The campaign saw a 22% reduction in litter (this excludes cigarette litter). However, due to construction work on Oxford Street we found a significant shift in litter distributions, with some increase in litter occurring at some sites.

If you would like to see full impact reports for any of the above campaigns, please contact us to request them.