Design by Nature

Celebrating ideas that inspire sustainable action

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"A lovely idea"

- Hubbub judge

     

Cameron Rowles, Anika Sharma and Tiberiu Aurelian

Shortlisted for 'Natural Plushie'.

The team are graduating in 2024 from the University of Bristol.

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Do you have loads of old toys lying around? The Natural Plushie is a children’s toy with a difference. Once it’s no longer usable it can have a new life and grow into a plant.

As we narrowed in on the problem, it became evident that connecting with nature has important benefits, particularly for children. Therefore, we decided to focus on inspiring children to become advocates for nature. Through interviews and secondary research, we gained insight on our ideas and developed our prototypes in several iterations. Finally, the concept that emerged was a ‘natural plushie’ that grows into a plant once it is no longer usable. We hope this translates children’s attachment to plushies into love for nature. 

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VISIT CAMERON'S LINKEDIN  VISIT ANIKA'S LINKEDIN  VISIT TIBERIU'S LINKEDIN

"We are hoping to develop the Natural Plushie venture over the next three years of our studies. Once we have finished our studies at Bristol University, we hope to gain funding to develop this or a future idea into a start-up as SME that works through human-centred design to create a positive future for everyone."

- Natural Plushie team

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