Design by Nature

Celebrating ideas that inspire sustainable action


Meet the 2021 judges 

Design By Nature 2021, is sponsored by the Wates Family Enterprise Trust, and is linking up with Hubbub's community-led climate campaign in Manchester In Our Nature. All work entered will be judged by the Hubbub team alongside some brilliant guest judges.

Jonny is a social entrepreneur, committed to mitigating the impacts of climate change and biodiversity loss on humanity and planet earth. Happiest ‘on the frontier’, all his work seeks to energise the transition to a sustainable and just future. He has special passion for the large-scale restoration of degraded land to social, environmental and economic productivity.

Over a thirty-year career Jonny has worked in brand management, led a corporate strategy transformation programme and founded and led a renewable energy services business. He is a fourth-generation owner of Wates, a family business operating in the built environment. As such, stewardship is second nature. Since 2008 he has served as a director on the Wates Group board. He is chair of the Board Sustainability Committee and champions the social and environmental regeneration agenda across the organisation, where it is seen as both a moral responsibility and a corner stone of long-term competitiveness.

Outside of the business Jonny is a Trustee of Forum for the Future, an advisory board member of Commonland, The Centre for Climate Change and Social Transformations (CAST) and The World Benchmarking Alliance. He is an Associate with Leaders’ Quest. Jonny is also an active philanthropist, being a Trustee of the Wates Family Enterprise Trust, The Wates Foundation and the William Wates Memorial Trust. He has a Masters in Sustainability Leadership from the University of Cambridge.

Away from work Jonny lives in London taking advantage of the abundant opportunities for nature, culture and sports that the city provides. He has four (usually) wonderful children.

Joanne O’Connell is author of Beauty and the Bin - a novel for children about a girl who wins an entrepreneur competition with her brilliant idea for how to tackle the climate issue of food waste. Joanne is also a journalist (for national newspapers like the Guardian), copywriter and owner of law-related websites. When she’s not writing Joanne loves whipping up #noplastic homemade beauty recipes, speaking in schools, libraries and at festivals and she occasionally pops up on television and radio. Joanne lived in Manchester for ten years and still live in the North West and visit the city very regularly. 

Born and raised in Manchester, Jon knows a lot about the soil in this part of the country. Having graduated with a masters in environmental management, he began his career at WSP Environmental doing contaminated land and corporate social responsibility work. He then worked for Transport for Greater Manchester delivering projects including the Rochdale Bus Station Hydroelectric Power Scheme, the Greater Manchester Climate Change Strategy, and he was lead person for biodiversity for the transport authority. Jon founded Sow the City with just a few bags of compost in 2009. Since then, he has steered the social enterprise into an award-winning organisation that has taught over 10,000 people how to grow on their own, particularly in the most disadvantaged parts of the city. Jon is passionate about the potential for urban agriculture to improve his hometown and loves to grow his own veg when he’s not helping other people do the same.

Anna is Head of Environment at Tesco, where she is responsible for the Company’s climate change agenda, as well as other areas including sustainable agriculture, forest risk commodities and the Company’s partnership with WWF to half the environmental impact of the average UK shopper basket.

Prior to joining Tesco, Anna was Head of Sustainability for Nestlé UK & Ireland. Before moving in-house, Anna spent 10 years in sustainability consultancy in Europe and Asia.  

Anna is a trustee of environmental creative campaigns organisation, Hubbub, and on the board of the UN Global Compact UK Network.

Morenike Fatogun is 17 and in college currently taking politics, law and history. She is a young ambassador for young Manchester and has been for over a year now and since then has have been involved with lots of opportunities dealing with environmental issues and trying to make Manchester the first carbon free city.

Ready to wow the judges with your entry?