Providing people with portable chewing gum bins making it easy for them to dispose of gum in the right way.

Chewing gum is one of the most littered pieces of rubbish. To make it easy for people to chews wisely with how they dispose of gum, we have ut small bright pink bubble shaped bins – 'Gumdrops on-the-go' on Villiers Street, London. 

Gumdrop Ltd are the first company in the world who then recycle and process the gum into new rubbers and plastics, including coffee cups, stationary and wellington boots. By gum!

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This intervention was part of our wider Neat Streets campaign. If you're interested in replicating any of the Neat Streets interventions, click here.