Creative ways to make clothes last longer

Fashion images that saturate our news feeds help the industry bring in a whopping £26 billion to our economy. On average we each spend £640 on clothes per year and collectively throw out almost 1 million tonnes of textiles. One third of this has barely been worn! This is men and women alike with men only wearing 13% of the clothing in their wardrobes.

Maintaining your style without throwing away your old things is easier than you think, and can save you money. Take a look at the events, blogs and top tips to give you a few threads of thought.

3 things you can do today

  1. Beat fast fashion. Be aware of impluse buys and think about whether you really want or need something. This will help you buy less, but better.
  2. Love seconds. Find some gems in second hand clothes shops or swap clothes and accessories you no longer want with your friends and family. You could even revamp something old with a few embellishments. Get some tips in our Make, do and mend handbook.
  3. Care for your clothes. Simple actions like washing clothes at 30ºC, only ironing when necessary and reducing tumble drying can make your clothes last much longer - read more about 'Clever Care'.

Go a bit further - run your own campaign.


  • What does sustainable fashion look like? Fashion Remade

    Buying less, choosing pre-loved, restyling; there are all sorts of ways to make your wardrobe more sustainable. But what do new sustainable fashion designs look like? We visit Christopher Raeburns Remade studio to find out. Read more

  • Why we think it's time for #BrightFriday

    Why have we decided to launch Bright Friday? Surely this is a foolhardy campaign at a time when households are out to snag a pre-Christmas Black Friday bargain and when the economy gets a much needed jolt in the arm? Read more

  • How to be a fashion revolutionary

    "We need more disruption. Fashion is at it's best when working disruptively" Dilys Williams. Read more

  • The perfect refashion cocktail

    We mixed up an eclectic cocktail of clothes swapping and refashion events in north London to capture people’s imagination and show them how to revitalise their wardrobe through practical sewing skills and a splash of imagination. Read more

Top tips

  • 10 ways to breathe new life into your wardrobe

    Bored of your wardrobe and feel the urge to buy this Black Friday? Hold on to your money and instead, professional stylist Emma Slade shares her 10 tips to revamping your wardrobe. Read more

  • 5 ways to make your clothes last longer

    We asked the creative minds behind our Refashion East Festival to give us top tips to make our clothes last longer and our pounds stretch a little further. Read more