Creative ways to make clothes last longer

Fashion images that saturate our news feeds help the industry bring in a whopping £26 billion to our economy. On average we each spend £640 on clothes per year and collectively throw out almost 300,000 tonnes of clothing. One third of this has barely been worn! This is men and women alike with men only wearing 13% of the clothing in their wardrobes.

Maintaining your style without throwing away your old things is easier than you think, and can save you money. Take a look at the events, blogs and top tips to give you a few threads of thought.

3 things you can do today

  1. Beat fast fashion. Be aware of impluse buys and think about whether you really want or need something. This will help you buy less, but better.
  2. Love seconds. Find some gems in second hand clothes shops or swap clothes and accessories you no longer want with your friends and family. You could even revamp something old with a few embellishments. Get some tips in our Make, do and mend handbook.
  3. Care for your clothes. Simple actions like washing clothes at 30ºC, only ironing when necessary and reducing tumble drying can make your clothes last much longer - read more about 'Clever Care'.

Go a bit further - run your own campaign.

Do something today


  • Hubbub launches #WhatsInMyWash campaign

    There 's growing concern about plastics ending up in rivers and oceans. Straws, coffee cups, cosmetics, wet wipes and even tea bags are being viewed in a new light. But what about our clothes? #WhatsInMyWash? Read more

  • Can the fashion industry become sustainable?

    Our fashion hub has been they hardest challenge and difficult to make a difference at scale. Awareness that change is needed has increased but major break throughs seem a way off. Here are five things we have learned. Read more

  • Hubbub and Mothercare set ambitious target for circular economy campaign

    #GiftABundle Mother's Day campaign aims to redistribute 65,000 pieces of outgrown baby clothing to support UK families. Read more

  • Nudging people away from fast fashion

    For three years Hubbub has been exploring how to change our addiction to fast fashion. It has been our biggest challenge. Most of the large retailers are hooked on ever shorter fashion seasons. With no obvious alternative business model available to mainstream retailers, Hubbub has explored how we can nudge people away from fast fashion. Read more

Top tips

  • Sustainable costume ideas for World Book Day

    World Book Day is a huge annual celebration of books and reading encouraging children all around the world to share stories and get stuck into a really good book. We’ve compiled some of our favourite super-easy DIY costumes to celebrate the nation's best loved characters and reduce costume waste along the way. Read more

  • How to make a DIY Christmas jumper

    Save money and get crafty this Christmas by making your own Christmas jumper. Sustainable fashion designer Imogen, of Gillian June tailoring shares her tops festive jumper tips. Read more

  • Quick stich: How to sew a button and fix a hem

    We've recently discovered that only 65% of UK adults would feel confident to sew on a button. To help you repair rather than replace your clothing we've written these four-step guides to sewing a button and fixing a hem. Read more

  • How to recycle clothes too worn to wear

    1/3 of clothes across the UK end up in the bin, despite the fact that stained, damaged and holey clothing can be recycled into new items, such as padding for chairs and car seats, cleaning cloths and industrial blankets - find out how. Read more