Fashion

Creative ways to make clothes last longer

Fashion images that saturate our news feeds help the industry bring in a whopping £26 billion to our economy. On average we each spend £640 on clothes per year and collectively throw out almost 350,000 tonnes of textiles. One third of this has barely been worn! This is men and women alike with men only wearing 13% of the clothing in their wardrobes.

Maintaining your style without throwing away your old things is easier than you think, and can save you money. Take a look at the events, blogs and top tips to give you a few threads of thought.

3 things you can do today

  1. Beat fast fashion. Be aware of impluse buys and think about whether you really want or need something. This will help you buy less, but better.
  2. Love seconds. Find some gems in second hand clothes shops or swap clothes and accessories you no longer want with your friends and family. You could even revamp something old with a few embellishments. Get some tips in our Make, do and mend handbook.
  3. Care for your clothes. Simple actions like washing clothes at 30ºC, only ironing when necessary and reducing tumble drying can make your clothes last much longer - read more about 'Clever Care'.

Go a bit further - run your own campaign.

Blog

  • Five lessons from #GiftABundle

    We've just wrapped up our 2017 #GiftABundle campaign which resulted in 20,000 pieces of baby clothing being given to local charities. Following this we're reflecting on: working with large retailers, clothing redistribution and supporting families. Read more

  • Launching the #GiftABundle campaign with Mothercare

    Our latest research found UK homes are crammed full of 183 million items of outgrown baby clothing and 1/3 parents have binned baby clothing because they didn't know what else to do with them. #GiftABundle makes it easy to pass on good quality clothing to support families at Mother's Day. Read more

  • What does sustainable fashion look like? Fashion Remade

    Buying less, choosing pre-loved, restyling; there are all sorts of ways to make your wardrobe more sustainable. But what do new sustainable fashion designs look like? We visit Christopher Raeburns Remade studio to find out. Read more

  • Why we think it's time for #BrightFriday

    Why have we decided to launch Bright Friday? Surely this is a foolhardy campaign at a time when households are out to snag a pre-Christmas Black Friday bargain and when the economy gets a much needed jolt in the arm? Read more

Top tips

  • How to recycle clothes too worn to wear

    1/3 of clothes across the UK end up in the bin, despite the fact that stained, damaged and holey clothing can be recycled into new items, such as padding for chairs and car seats, cleaning cloths and industrial blankets - find out how. Read more

  • How to fix 7 common baby clothing stains

    There's a lot to think about with a new addition to the family, let alone figuring out how to keep outfits clean when you could be going through 3 a day. Here are some top tips for sorting common baby stains. Read more

  • 5 ways to care for kids' clothes

    Keeping up with growing kids can be a squeeze on the purse strings. Whilst we can’t control how fast clothes are outgrown, there are a few ways we can keep them fresher for longer. Read more

  • 10 ways to breathe new life into your wardrobe

    Bored of your wardrobe and feel the urge to buy this Black Friday? Hold on to your money and instead, professional stylist Emma Slade shares her 10 tips to revamping your wardrobe. Read more