Creative Partner

What's your main area of work at Hubbub?

I feel like I've dipped a finger in many Hubbub pies but this year I have been working in our homes hub on our Smarter Living Challenge with BT.

What's your favourite campaign and why?

I've settled on Community Fridges because it's the project that always springs to mind first when I'm describing Hubbub to others. It's a lovely concept which everyone 'gets' straightaway. I love projects around food because it can be tough always staying hopeful when it comes to the climate crisis and when you want to do your bit. Food sharing is in most people's reach and is a meaningful way that you really can make a difference.

What did life before Hubbub look like?

I grew up moving around Wiltshire and Bristol. On a family holiday to France, we went to everyone's second favourite theme park Wolly World but Wolly wouldn't give me an autograph because I didn't speak French. I thought it might make sense to learn some, so chose UCL for my degree in French and Spanish. I then spent a year at Amnesty International helping to coordinate media strategies for local groups in the South West. After that, I helped to launch a tech energy start-up learning how to do all sorts of things (in classic start-up fashion) but with a focus on media and public affairs.

What else are you passionate about?

When I was seven, I wrote to Tony Blair saying I didnt think it was fair footballers were paid more than teachers for 'kicking a ball about'. I've since spent quite a lot of time getting het up about things I think are unfair. The language around sustainability can be all a bit... tote bags and muesli slippers. Some of my biggest 'eco' habits come from not having lots of spare cash so I find it a shame that living sustainably is sometimes seen as a posh diet fad or bougie commodity. I would like to do what I can to change this. I love cycling, running, swimming and making bread. I still don't really like football.

What would you eat if you only had one meal left?

Loads of bread.

Who’s your Eco crush?

Naomi Klein, Masanobu Fukuoka, Amy Westervelt, Mary Heglar.