Creative Director and Co-Founder

What's your main area of work at Hubbub?

Hubbub's brand, design and communications. I lead our team of designers and comms gurus to shape our creative work and make sure it responds to a clear need and purpose that's aligned with our charitable values, and is designed to have an impact. You can also find me looking for ways to keep Hubbub innovating, as well ways we can collaborate with inspiring creatives or like minded brands.


What's your favourite campaign and why?

This is tough! So I'm going to pick three:
For it's design: FAUX; a satirical fashion magazine released at Black Friday to shoppers on Oxford St, London. It playfully highlighted how mad fast fashion advertising is and nudged people to think differently about how they shop.

For it's heart: Gift A Bundle; encouraging parents to gift outgrown and unused baby clothing to other local parents that need the support at Mother's Day.

For scale: Community Fridges; a rapidly growing network of community spaces that enable the passing on of delicoious food that would otherwise go to waste. The impact is incredible.


What did life before Hubbub look like?

Before Hubbub I was on a mission to connect my fascination with climate and weather (and my Physical Geography degree) with my passion for creativity and design. I started working at Global Action Plan, an environmental behaviour change charity, creating campaigns that would hook young people into taking action, before moving onto designing corporate engagement campaigns with brands like Telefonia and Sainsbury's. I then moved on to set up Hubbub!


What else are you passionate about?

Equality! Aside from the big issues I love photography, singing, swimming, running and playing the guitar.


What would you eat if you only had one meal left?

Starter: Oysters (because they're a treat thing)
Main: Vegetable lasagne
Dessert: Mint choc chip ice cream


Who’s your Eco crush?

All of the community groups that are getting on with taking action day to day and probably don't get the recognition they deserve.