Senior Project Lead 

What's your main area of work at Hubbub?

From bins to bugs - I started at Hubbub with the mission to replicate and scale our award-winning Leeds By Example campaign, and get everyone to recycle on-the-go across the country. A few Scottish, Welsh and Irish bins later, I'm now also leading on our urban greening work, looking for creative ways to reconnect people with nature.

What's your favourite campaign and why?

Gift A Bundle - a real need, a simple ask, a powerful story... I love the way the campaign plays on the emotional connections between mums to encourage a green action. Such a lovely concept!

What did life before Hubbub look like?

It took me a few turns and unexpected routes to find my ikigai at Hubbub - started by using my business degree to market chocolates and optimise travel programs for large corporates, until I finally listenned to my inner voice urging me to make a transition to the impact sector, which the wonderful On Purpose programme helped me achieve.

What else are you passionate about?

What else? Well the good news is, what I do at Hubbub pretty much aligns with what I'm passionate about - working towards a greener, more circular world, and trying to walk the talk in my personal life, with (atttempts to) living a zero waste lifestyle, and spending all my free time in nature.

What would you eat if you only had one meal left?

Just give me ALL the French cheese to melt in, please. Endlessly seeking it across London might well be the most significant downside of my expat life!

Who’s your Eco crush?

Can I pick two? Kate Raworth - for the aha-moment when realising all I had learned about economics was flawed and needed a rethink.
Pierre Rabhi - for inspiring me to live happily with less.