Providing smokers with portable ash trays making it easy to dispose of cigarette litter in the right way.

No one likes to see Butts out on the street. We discovered that cigarette butts are the largest source of litter on Villiers Street, London - forming a whopping 72% of all litter.

To tackle this issue we used giant cigarettes to highlight that cigarette litter is 'No Small Problem' and gave out Butts Out portable ashtrays to smokers. These were also stocked locally in Gordon's Wine Bar and The Princess of Wales Pub.

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This intervention was part of our wider Neat Streets campaign. If you're interested in replicating any of the Neat Streets interventions, click here.