Today Hubbub launches the second phase of Design By Nature, an exciting UK wide design competition encouraging university students and recent graduates to generate innovative ideas for a more sustainable future. And the best part? Entrants have an opportunity to see their ideas turn into reality; the winning ideas will be trialled as part of Hubbub’s wider urban greening climate campaign in Manchester this summer.

The competition comprises of three live design briefs based on the theme of ‘Good things happen when we connect to nature’- a growing topic that has been fuelled by the COVID pandemic.  A recent survey by Hubbub* showed 40% of people are increasingly visiting local green spaces and 51% are appreciating nature and wildlife more than before the first COVID lockdown in March 2020.  

The briefs are:

1) Green is the New Black

Inspire 18–25-year-olds to explore and spend time in their local green spaces and engage with nature in their everyday lives.

2) Bring the Outside In

Create an affordable, practical and evidence-based prototype that brings the multiple benefits of nature into the homes of low-income inner-city communities.

3) Use Nature for Good

Help low-income households or young people to make more sustainable choices in their day-to-day lives and become advocates for protecting the environment. 

All the ideas submitted in response to the briefs will be reviewed by the Hubbub team and an expert judging panel. The winning ideas will be awarded with a Design By Nature commendation, and celebrated on social media and in top design press. Due to the significant support from the Wates Family Enterprise Trust, successful entrants will be offered both seed funding and expert advice to help bring their ideas to life, and will, for the very first time, be brought to life and trialled by Hubbub as part of our upcoming campaign in Manchester. 

Design By Nature builds on Hubbub’s belief that insight-led, experimental design should be at the heart of solving some of the most pressing environmental challenges facing society. We want to create more platforms and opportunities for the UK’s huge pool of talented design students to use their skills to develop environmentally sustainable solutions. 

The first phase of Design By Nature in 2020 saw a standout entry of a new sewing machine for Gen Z, to help tackle the culture of throwaway fashion. The stylish and foldable ‘Sew Conscious’ machine was the brainchild of Samantha Supan of Brunel University. Hubbub has offered Samantha seed funding to take her concept forward and looks forward to supporting her when she finishes her studies.

The design briefs and supporting research packs containing key insights on each topic can be downloaded on the Design By Nature website. Entries will close on the 31st May 2021. 

If your business would like to support Design By Nature or you’d like to discuss collaborating, please get in touch.

*New Year opinions polling (December, 2020) Full data of this polling can be found here.