The referendum delivered a stark wake up call to businesses and politicians. All the leaders of the main political parties and the majority of the UK’s largest business leaders backed Remain - their call was rejected by the majority.

Trust has broken down between the establishment and large chunks of the population who feel increasingly marginalised, ignored and threatened. Whatever happens post Brexit this trust needs to be rebuilt otherwise we are going to live in an increasingly dysfunctional and divided country.

Post referendum I am sure many of us have wondered what we as individuals can do when the country has launched itself in such an unexpected direction. This question has been forefront of our mind at Hubbub with the concern that the campaigns we run seem trivial in the face of such massive upheaval. Our initial analysis is that we need to respond in the following ways:

National government is broken

The UK national government is broken. There is no Plan A let alone a Plan B for the situation we face. Both major national parties are in turmoil with leadership battles. Even when the smoke clears huge amounts of time, energy and resource will be spent untangling ourselves from decades of European integration. This period of stagnation exacerbates the impact of austerity further corroding central government’s capabilities.

Change will happen elsewhere. There will be more grass-roots community campaigns as people come together trying to create a new identify to fill the national void. Collaboration between cities will increase with leaders such as Sadiq Khan having more space to exert authority. Leading multi-national companies will continue to seek purpose as well as profit. It as that these three levels that charities such as Hubbub need to operate.

Trust needs to be rebuilt

Leading companies had already started to question why they are not more trusted by the public - the Brexit result will have sharpened this concern. Companies need to redouble their efforts to invest in their local communities and in particular reach out to sections of society who feel disenfranchised. Charities such as Hubbub can support this process acting as brokers and honest facilitators.

New forms of international collaboration are needed

For many in the Remain campaign, particularly the young, there is a desire to collaborate, learn and engage with people from different cultures and countries. Positive environmental campaigns provide a fantastic vehicle for this collaboration. Practical interventions to cut air pollution, remove plastics from rivers and move to a more circular economy are relevant across boundaries. Hubbub needs to start to take a more internationalist view and consider how we can collaborate with like-minded organisations to share, learn and create new alliances.

Risk is everywhere

Uncertainty is causing many companies to retract into their shells adopting a wait and see attitude. We have already been told by potential collaborators that budgets are being cut and ambitions reduced as companies wait to see the scale of the disruption and the long-term implications. Charities like Hubbub need to be alert to this and seek to diversify activities broadening funding sources and partners to minimise risk and ensure impact is delivered.

There is no certainty as to where we are heading but we are where we are and need to plan and prepare accordingly.

We would be intrigued to know what you think of our response and how it compares with your thinking. Please share your comments below.