Shining a light on the impact of Black Friday

Black Friday is upon us with global consumer spending expected to hit a staggering £3.38 million per minute. In the UK, an analysis by Money.co.uk has estimated that home delivery of Black Friday products will create greenhouse gases the equivalent of 435 return flights from London to New York.

Many of our purchases will be electronic gadgets leading to a growing amount of e-waste. This year 57.4 million tonnes of electronic waste will be discarded, which outweighs the Great Wall of China! If nothing changes, the global figure is expected to hit 74 million tonnes by 2030.

Hubbub is determined to shine a light on this growing problem which is creating greenhouse gas emissions and wasting precious materials that are required for low carbon technology.

Reducing e-waste and sparking new connections through old tech

The new #ElectricAvenue pop-up shop is offering people in Bristol a 'Black Friday Giveaway', providing unwanted electrical items with a new home and inspiring residents to be e-waste savvy. Pre-loved lamps, keyboards, blenders, and slow cookers are just some of the items up for grabs. All items have been recently donated by households across Bristol and have been cleaned, repaired and safety checked ready for their new home.

The pop-up shop will open for 10 days from 26th November until 5th December. Customers will be able to take an item home for free and are also being encouraged to donate a working electrical item they no longer want which will be re-homed. These can be taken to the store directly or dropped off at a Reuse Shop in Avonmouth.

Reuse, recycling, or safe disposal

The #ElectricAvenue campaign is jointly run with Bristol Waste Company with funding from Ecosurety. It aims to show consumers that second-hand electricals still have value and highlight the environmental impact of e-waste. Only 20% of e-waste is currently recycled globally and the UK produces the second most electrical waste per person in the world (after Norway). The involvement of Bristol Waste will ensure the provision of accurate information outlining what people can do with electrical waste signposting local services for reuse, recycling, or safe disposal.

The underlying message will be to challenge the need to buy new by highlighting the value of electrical items that are often disposed of when they’re no longer needed. It will also nudge people to search their homes for unused electronics, gathering dust, that could be passed on to another household providing them with the benefits of a free item.

The campaign continues Hubbub’s efforts to persuade people not to overbuy during Black Friday which can lead to excess consumption, increased waste, and growing debt. Previous polling we undertook revealed that 4 in 10 of us feel pressured to join Black Friday and Cyber Monday sales and half of younger people said the ‘deals’ encouraged them to buy things that they don’t need.

Turning Black Friday into Bright Friday

To encourage people to take a fresh look at Black Friday we have created some simple tips and ideas. Our core message is why not turn Black Friday into a Bright Friday instead?

You can find out more about the #ElectricAvenue campaign and pop up shop below. 

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