Tackling litter whilst posing a question may not seem to go hand-in-hand but in just six weeks, our voting ash-tray on Villiers Street reduced the number of smokers throwing their butts on the floor by 20% and went viral, reaching 6 million people online.

We like being asked questions – it boosts morale, awakens the brain, and is much more engaging than being instructed. There has been a growing trend of online publications offering readers’ polls with the launch of Twitter polling late last year and there is a Buzzfeed quiz on every issue you can think of. The Ballot Bin taps into people’s desires to participate. The user ‘votes’ by choosing one of two slots to dispose of their cigarette butt. Each slot has a window to display the used butts, allowing a public opinion poll to be generated as the old butts pile up on either side. Magnetic letters mean you can change the question as often as you like, which means you can ask anything you want.

Our Ballot Bins have only been available on pre-order for a few weeks and already we have had councils and businesses eagerly planning their first questions – from Donald Trump, to Brexit, to the Premier League – the possibilities are endless – and we encourage as much fun and creativity as possible!

But the Ballot Bin wasn’t designed to be a one-way communication channel. We wanted to create a social product that would get people excited and talking about litter in a new way. This is part of the reason why we have made the Ballot Bin totally customisable – so anyone purchasing the Bin can make it relevant to their campaign.

We are really proud that are Ballot Bin and the journey we have come on in a short amount of time. It is now available for order on our new website and we will start dispatching it around the world this week: www.ballotbin.co.uk What’s more, any profit from our sales goes back into Hubbub’s charity work.

So, what do you make of the Hubbub’s Ballot Bin? Do you:

a) Want to tell people about them? #BallotBin

b) Want to buy one?