"Identifies a gap in the market and provides a solution. The sewing needle has competition!"

- Hubbub judge 

Beatriz Dantas 

Awarded 'Wild Card' for her idea Adapto

Graduating in 2020 from University of Northampton.

VIEW BEATRIZ'S INSTAGRAM

Adapto is a patching system that requires no sewing skills. It can be used to repair clothes quickly or customise them. It is about creating different looks from a piece of clothing that has been seen "too many times", keeping the clothes in use for longer.

The patches are aimed to a group of young women that shows their identity through clothes, value individuality, comfort and convenience.

The whole product will be made of compostable plastic and be easy to disassembly so that the pieces can be easily disposed or replaced keeping the product in use. The product is designed to be injection moulded, since it is aimed for the fast fashion mass market consumers.

VIEW INSIGHTS AND RESEARCH

"If I had a magic wand, I would have my design sold in every type of clothing stores, from fast fashion to small businesses around the world. The product would be next to new garments allowing everyone with or without sewing skills to see new alternatives in every piece of clothing. Be able to repair, customize and create different looks from used pieces of clothing."

- Beatriz Dantas

VIEW ALL THE COMMENDED ENTRIES