Meat Your Match Protein Challenge - impact report 2018

Meat and dairy consumption is predicted to double by 2050 and it isn't sustainable. To make a start at incentivising people to eat less meat, we launched the first phase of Meat Your Match - the Protein Challenge. A campaign initially targeting male gym enthusiasts with a challenge of replacing half of their animal-based protein with plant-based protein. 80% succeed. Read the summary impact report.

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Starbucks cup charge trial - impact report 2018

Seven million coffee cups are thrown away every day in the UK. We worked with Starbucks to trial a 5p charge and measure whether it encourages people to switch to reusables. During the trial across 35 stores, reusable cup use with hot drinks increased from 2.2% to 5.8%. Read the full impact report.

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