Meat Your Match Protein Challenge - impact report 2018

Meat and dairy consumption is predicted to double by 2050 and it isn't sustainable. To make a start at incentivising people to eat less meat, we launched the first phase of Meat Your Match - the Protein Challenge. A campaign initially targeting male gym enthusiasts with a challenge of replacing half of their animal-based protein with plant-based protein. 80% succeed. Read the summary impact report.