Hi from Hubbub!

We design campaigns that inspire ways of living that are good for the environment. Our campaigns tackle environmental issues, from food waste to microfibres and (almost) everything in between. But it all started with a bin.

Back in 2016, we were challenged to come up with ways to reduce litter on Villiers Street, London. After spending hours observing the street and talking to people in the area, we discovered the biggest form of littering was cigarette butts and the main cause was young men who were smoking outside of pubs and dropping the cigarette butts on the ground. Here’s how we changed their behaviour... 

Insights and resources

Our vision is a world where everyone is an environmentalist, whether they realise it or not. We believe that good design is key to getting there and want to support and collaborate with upcoming designers to help bring brilliant ideas that create positive environmental change to life.

To achieve this we want to share what insights we find along the way. As part of Design By Nature, we've packaged up all of our insights and learnings, related to the briefs, which you can find below.  

There are so many ways to approach the briefs. This is just a starting point. We hope it sparks ideas and areas to explore.