Rabia Abrar Project Lead I once saw some graffiti in my home city of Toronto, which read "the people are too big to fail". It has since become somewhat of a guiding philosophy. In the context of a changing global climate, I believe it's important to support 'the people' to collectively take meaningful climate action. After starting with a personal challenge of #100DaysOfClimateAction, I have spent the last few years of my career learning how I can help to ignite the power of people, specifically through healthy and green lifestyles. Prior to starting at Hubbub, I did this learning through a Climate KIC entrepreneurship summer school, a Master in Sustainable Urban Management and the On Purpose programme. A core part of my role at Hubbub is designing and delivering employee engagement programs which promote greener behaviours. This work feels extra important because people spend much of their time at work and can take these behaviours into the rest of their lives. I am particularly passionate about the topic of reduced-meat diets; I volunteer for the Reducetarian Foundation and wrote my master thesis on the topic of transitioning cities toward mainstream reduced-meat diets. I am also passionate about learning languages, dancing and eating chocolate.