Project Lead

What's your main area of work at Hubbub?

As part of the Hubbub Enterprise team, I run our employee engagement work with forward-thinking corporates. We design imaginative programmes to equip people with all the reasons and ways to live and work more sustainably. I also lead the Cup Fund, the UK's largest coffee cup recycling initiative (did you know we go through 5,555 of them a minute and currently only 4% are recycled?)


What's your favourite campaign and why?

I love all our quirky stunts like the Trash Converter and Catch of the Day.

Making sustainability exquisitely fun is what makes Hubbub so goddam special.


What did life before Hubbub look like?

I grew up in Sydney but had spent five years living in Tel Aviv before I stood awe-inspired at the gates of a named 17th century palace - Somerset House (also the home of Hubbub).

Prior to Hubbub I worked in branding and communications with a range of ground-breaking tech startups to help them convey their true marrow from scratch. It was innovative and fulfilling, but it was time to combine my avid environmentalism with my career.

I’m big on brands that can make a buck whilst cleaning up the planet. I don’t believe the two should be mutually exclusive, ever. That explained my bullseye encounter with Hubbub Enterprise.


What else are you passionate about?

Indigenous rights, horses, theatre, camping and hiking in the wildest places, interior design (everything pale pink), Blues and classical music, Erykah Badu, aromatherapy, and Slovenian wine (niche).


What would you eat if you only had one meal left?

Vegemite and butter on toast. A cliché, yes; a joke, no.

Also the chocolate chip cookies from Eats Cafeteria in Tel Aviv.

Also Dahi puri (preferably from Swati Snacks in Mumbai but I'll take what I can get).


Who’s your Eco crush?

I have more than one. The Indigenous people of Australia.

Aboriginal law and spirituality are totally intertwined with the land. They view it as their second skin. Country is an extension of the body. They also view it as their mother. This means they have the most beautiful relationship to land - one of reciprocity and respect - and they feel great responsibility to care for it.

We simply have to see the world as they do.