About Meet the team Holly Smith Creative Co-Ordinator Holly joined Hubbub with a passion for people power and novel approaches to sustainability. She has previous experience in consulting with an environmental focus and blogs on East Asian current affairs. She is keen to use her creativity to tackle everyday problems and inspire behaviour change. Having read Chinese Studies at undergraduate level, Holly took a sustainability lens to look at the issues of China’s consumption and pollution, particularly within the dairy industry, during a year abroad. While studying a Masters in international management at SOAS, she was drawn to innovation and social enterprise. Holly naturally became a part of SOAS Student Hubs and won Student Hubs Ignite funding for a venture with global impact. If she’s not in the office, Holly can be found enjoying the rivers of the great outdoors.