Oh we do like to be beside the seaside... so long as we're not decked out next to a pile of old crisp packets and drinks bottles.

8 out of 10 people in Brighton and Hove are fed up with the amount of litter on the streets, and it doesn't stop at our streets. As we've discovered with the #FFSLDN campaign to stem the flow of litter to the Thames, so much of the litter dropped on the street ends up in storm drains, rivers and you guessed it, the sea.

35% of fish caught off the British coast have plastic in their gut, and 80% of the ocean plastic comes from the land. Thankfully there is some good news. Brighton and Hove City Council have taken the reins on this issue and together we've created the #StreetsAhead campaign which will be swimming its way through the streets of Brighton and Hove to remind people to take their litter home.

Get involved

From the 30th of November keep your eye out for a wave of colourful installations, stunts and reminders to bin litter in Brighton and Hove’s city centre. Here's what's going on:

• Visit the giant fish made out of litter opposite the Theatre Royal Brighton between the 30th of November - 11th of January and share your pictures with #StreetsAhead.
• Spot the three grates with #StreetsAhead grate art around the North Laine.
• If you smoke, vote with your butt and use the new bright yellow voting ashtrays which have popped up all over town.
• If you see litter on the ground like a newspaper or plastic bottle, put it in a nearby bin. You might just inspire others!

If you see litter on the ground like a newspaper or plastic bottle, put it in a nearby bin. You might just inspire others!

Stay tuned, follow @RecyclingRefuse on Twitter and ‘Recycling and refuse in Brighton and Hove’ on Facebook.