Removing litter from UK motorways is estimated to cost £6 million a year, with more than 200,000 sacks of rubbish collected annually. Roadside litter looks messy but it also harms wildlife and can cause accidents when thrown from vehicles, causing long delays - which are rubbish.

The #DriveDownLitter campaign has launched in two service stations in Kent, to test different ways of reducing litter on motorways. Here's what's going on and if you're passing through Kent, here's how you can get involved:

1) Stop off at the #DriveDownLitter services

We all know stopping at service stations can be a bit hit and miss, but not at these two. If you're traveling through Kent we can recommend stopping at Maidstone and Folkestone services. Not only will you find toilets, food and drinks but we've transformed these stations with bins, posters and an art installation to help you get rid off all your litter.

2) Be a trucker, not a chucker

Is your ride full of rubbish that you've been meaning to throw out? Don't put it off any longer, not only does lingering litter make your car look a state but it can end up falling out and hurting wildlife. If you need somewhere to clean out your car and pull into Maidstone or Folkestone services and empty your rubbish into a #DriveDownLitter bin. We've even got funnel bins for lorry drivers so you won't even have to get out of the cab to use the bin (Vic Reeves not included).

3) Trade trash for cash

Make some money from the cups and bottles in your car. We're introducing the UK's first service station recycling reward machine in Maidstone. Give it a go and exchange your trash for a 5p money-off voucher to use in the Costa and WH Smith. Interested in how recycling reward schemes work? They’re common around parts of Europe and can help improve the quality of our recycling – watch the Hubbub vlog for the full lowdown.

4) Check out our Garden of England

Artist Michelle Reader has been busy creating a garden sculpture made out of litter to beautify Maidstone services. If you spot it share a picture using the hashtag #DriveDownLitter.

5) Vote with your butt 

The Ballot Bin has been sorting the best from the rest worldwide, from the greatest footballer to best Trainspotting character, so that cigarette butts end up in the bin rather than on the floor. Now these bright yellow voting ashtrays are popping up at Maidstone Services.

Any questions about the campaign or want to get involved? Email [email protected] to find out more!

With thanks to the Kent Resource Partnership, Roadchef, Highways England, Costa Express and Shell.

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