FashionCreative ways to make clothes last longer Fashion images that saturate our news feeds help the industry bring in a whopping £26 billion to our economy. On average we each spend £640 on clothes per year and collectively throw out almost 300,000 tonnes of clothing. One third of this has barely been worn! This is men and women alike with men only wearing 13% of the clothing in their wardrobes. Maintaining your style without throwing away your old things is easier than you think, and can save you money. Take a look at the events, blogs and top tips to give you a few threads of thought. 3 things you can do today Beat fast fashion. Be aware of impluse buys and think about whether you really want or need something. This will help you buy less, but better. Love seconds. Find some gems in second hand clothes shops or swap clothes and accessories you no longer want with your friends and family. You could even revamp something old with a few embellishments. Get some tips in our Make, do and mend handbook. Care for your clothes. Simple actions like washing clothes at 30ºC, only ironing when necessary and reducing tumble drying can make your clothes last much longer - read more about 'Clever Care'. Go a bit further - run your own campaign. Home Do something Top tips Blog Ideas bank Do something today #BrightFriday - your alternative to Black Friday See what's on this year: Bright Friday 2017. Black Friday - a chance to bag a bargain or consumerism gone mad? Are you fed up with endless sales and adverts telling you to buy stuff you don’t want or need? Is Black Friday one step too far? Our research suggests it is with 2 in 3 people saying they don't enjoy Black Friday and over half saying they don't think it even gives good deals. There is an alternative -#BrightFriday. Brighten up your Black Friday by creating the dream rather than buying it. From pop up styling events to textile installations and from a satire fashion magazine to a comedy night at Komedia, there's all sorts going on Brighton to rekindle your love for what you've already got and have fun without stretching your purse strings. Not in Brighton? Keep your eyes on #BrightFriday for the UK's first satire fashion magazine 'FAUX', plus fashion tip blogs and a Bright Friday Spotify playlist that plays songs through the ages. If you'd like to see #BrightFriday pop up in your town next year, let us know. How to create your #BrightFriday this Black Friday 1. Resist the pressure of buying things you don't want or even need. Remember, the best bargain is not buying stuff you didn't want in the first place. 2. Rekindle love for what you already have. 3. Create memories rather than buying them by trying something you've always wanted to do. Join #BrightFriday on Facebook and share the event. What's on in Brighton #BrightFriday pop up installation. 21st - 27th. New Road, Brighton. FAUX satire fashion magazine. Distributed across Brighton and online, watch this space. Fashion Cities Africa exhibition. Brighton Museum. Free entry for students with student ID and code FCA16. Details here. Thursday 24th November #BrightFriday launch event. 7-9pm. If interested email [email protected] for more details. Fashion mending drop-in session. 10am - 5pm. Brighton sewing centre. FREE. Make your own clothes workshops. 10am and 7pm. Sew in Brighton. Book tickets here. Friday 25th November Pop up clothing and textiles shop. 11am-3pm. University of Brighton and Now! Charity Group, Grand Parade campus cafe foyer. Find out more. Sewing pattern workshop. 4.30pm. Brighton sewing centre. Book tickets here Fashion and sustainability networking evening. 7pm til late. Brighton Museum and the Blue Man pub. Book tickets here. Saturday 26th November Bright Styles personal styling pop-up with Emma Slade. 10:30-4pm. Your free personal styling experience. Ship Street. Book tickets here. Dressmaking classes. 10am and 12noon. MIY Workshop. Book tickets here. Sewing pattern workshop. 10am and 1.30pm. Brighton sewing centre. Book tickets here. Fashion swap shop. 12-5pm. Brighton Open Market. FREE. Brighton repair cafe. 12-3pm. Brighton Repair Cafe, Field Brighton. FREE Kids fashion workshop. 1.30pm. The Fashion School, Brighton. Book tickets here. #BrightFriday student short film night. 6-8pm. Onca gallery. Free limited places. Sunday 27th November Fashion faux pas comedy night. 7.30pm. Ft. Julie Jepson MC, Angela Barnes, Joe Wells, Jo Neary, Pippa Evans. Komedia. Book tickets here. Mindful sewing workshop. 10.30-4pm. Brighton sewing school. Book tickets here. Make your own clothes workshop. 11am. Sew in Brighton. Book tickets here. Comedy improvisation taster class, shortform. 11am. Maydays. Free limited spaces- book tickets here. Comedy improvisation taster class, longform. 1pm. Maydays. Free limited spaces- book tickets here. Booking for this event has now closed.