At Hubbub we've been exploring how design can influence behaviour, tell stories, and challenge the norm. The thing that Hubbub and the world of design have in common is people. We like to talk to people, bring people together, and get people involved with our cause. Design is often identified as something that is either pretty or functional and whether you agree or disagree with this statement, pretty or functional things are still created for…you guessed it….people.

Back in December we launched our Fashion Hub at the House of Commons and it was here that we heard from environmental journalist Lucy Siegle, Jo Jo Maman Bebe’s Founder Laura Tenison, and sustainable fashion designer Christopher Raeburn.

For me as Hubbub’s in-house designer, it was Christopher Raeburn’s approach to sustainable design that really got my creative juices flowing. Raeburn is a fashion designer who has manipulated the concept of reusing and recycling in order to add narrative and innovation to his collections. The process begins by wading through old military warehouses and digging out anything from life jackets or sleeping bags to hot air balloons and life rafts. He strips these down and remakes them into something new, fresh and worthy of London Fashion Week. The entirety of his first collection was made from one military parachute, from which he created eight womenswear jackets. And thus, the oh-so-appropriate name, ReMade In England, was born.

At our Fashion Launch, Raeburn explained that he owes his success to two things: his ability to think differently and the support he has received from the design industry. Looking back at the early stages of his career he recalls, “I reworked, reused, rethought.” He has since won multiple UK Fashion and Textile awards, Lead Generation Support from the British Fashion Council, Emerging Designer from the British Fashion Awards and more. He puts his success down to the fact that an increasing number of designers are starting to think differently and there is a momentum building that supports those who are ‘doing good’: “I try to do everything I can to speak to students and to understand how we can continue this momentum.”

“I reworked, reused, rethought. Christopher Raeburn”

As the ‘flesh’ of Raeburn’s collections challenge fashion norms and constantly amaze and inspire, it is easy to forget that there is so much to know about the ‘bones’ of each garment. Raeburn uses installations and collaborations to convey their stories. In the past he has worked collaboratively with the likes of Fred Perry, Nike and Victorinox, all with the purpose of learning and pushing the ways in which his collections can become more sustainable. At Hubbub we already make collaboration our priority and really value the mix of industries, projects and ideas that come from collaborative efforts. Indeed, this concept of using installations as a platform for story-telling, which has been inspired by designers such as Raeburn, is exactly what we are putting in place for some of our up and coming projects.

We have some exciting design collaborations on the horizon with design delights like Something and Son., Pop-Up City, Nick Bell Design and UAL, on board to help us create the most ground-breaking initiatives we can. I can’t wait to see the ideas unfold, mixing our eco minds with the daring and delectable world of design. Many people say design is the problem, but just as many say it is the solution - we’re getting creative so watch this space!