Fashion

Creative ways to make clothes last longer

Fashion images that saturate our news feeds help the industry bring in a whopping £26 billion to our economy. On average we each spend £640 on clothes per year and collectively throw out almost 300,000 tonnes of clothing. One third of this has barely been worn! This is men and women alike with men only wearing 13% of the clothing in their wardrobes.

Maintaining your style without throwing away your old things is easier than you think, and can save you money. Take a look at the events, blogs and top tips to give you a few threads of thought.

3 things you can do today

  1. Beat fast fashion. Be aware of impluse buys and think about whether you really want or need something. This will help you buy less, but better.
  2. Love seconds. Find some gems in second hand clothes shops or swap clothes and accessories you no longer want with your friends and family. You could even revamp something old with a few embellishments. Get some tips in our Make, do and mend handbook.
  3. Care for your clothes. Simple actions like washing clothes at 30ºC, only ironing when necessary and reducing tumble drying can make your clothes last much longer - read more about 'Clever Care'.

Go a bit further - run your own campaign.

Nudging people away from fast fashion

For three years Hubbub has been exploring how to change our addiction to fast fashion. It has been our biggest challenge. Most of the large retailers are hooked on ever shorter fashion seasons. With no obvious alternative business model available to mainstream retailers, Hubbub has explored how we can nudge people away from fast fashion.Read more

Is the way we value our wardrobes changing?

Every year millions of unwanted or unworn clothes are tossed into landfill and while we’re all becoming familiar with the adage ‘buy less, but better’, what if we stopped buying at all? We take a look at some of the top fashion sharing and swapping apps.Read more

Hubbub launches #SewSpooky

This year in the UK consumers are set to spend £510 million on Halloween costumes, with 4 in 10 worn only once. We're launching #SewSpooky to cut textiles waste at Halloween.Read more

Hubbub trials Street Store

We've been working with Sainsbury’s to encourage people to extend the life of their clothes. Over the May Bank Holiday, we brought the first 'Street Store' to the South Derbyshire town of Swadlincote, encouraging residents to swap, style and sew their way to a new wardrobe.Read more

Five lessons from #GiftABundle

We've just wrapped up our 2017 #GiftABundle campaign which resulted in 20,000 pieces of baby clothing being given to local charities. Following this we're reflecting on: working with large retailers, clothing redistribution and supporting families.Read more

Launching the #GiftABundle campaign with Mothercare

Our latest research found UK homes are crammed full of 183 million items of outgrown baby clothing. #GiftABundle makes it easy to pass on good quality clothing to support families at Mother's Day.Read more

What does sustainable fashion look like? Fashion Remade

Buying less, choosing pre-loved, restyling; there are all sorts of ways to make your wardrobe more sustainable. But what do new sustainable fashion designs look like? We visit Christopher Raeburns Remade studio to find out.Read more

Hubbub launches new sustainability vlogging channel

2017 sees us take a leap into the unknown with the launch of a new sustainability vlogging channel as part of our on-going ambition to take environmental messages to a mainstream audience.Read more

10 alternative ways to spend Black Friday in Brighton

Our latest polling has revealed 2/3 people don’t enjoy taking part in Black Friday and 96% of people would rather do something other than shopping on a free day. So here are 10 ways to spend a #BrightFriday in Brighton to escape the sale frenzy.Read more