Fashion

Creative ways to make clothes last longer

Fashion images that saturate our news feeds help the industry bring in a whopping £26 billion to our economy. On average we each spend £640 on clothes per year and collectively throw out almost 300,000 tonnes of textiles. One third of this has barely been worn! This is men and women alike with men only wearing 13% of the clothing in their wardrobes.

Maintaining your style without throwing away your old things is easier than you think, and can save you money. Take a look at the events, blogs and top tips to give you a few threads of thought.

3 things you can do today

  1. Beat fast fashion. Be aware of impluse buys and think about whether you really want or need something. This will help you buy less, but better.
  2. Love seconds. Find some gems in second hand clothes shops or swap clothes and accessories you no longer want with your friends and family. You could even revamp something old with a few embellishments. Get some tips in our Make, do and mend handbook.
  3. Care for your clothes. Simple actions like washing clothes at 30ºC, only ironing when necessary and reducing tumble drying can make your clothes last much longer - read more about 'Clever Care'.

Go a bit further - run your own campaign.

Hubbub launches #SewSpooky

This year in the UK consumers are set to spend £510 million on Halloween costumes, with 4 in 10 worn only once. We're launching #SewSpooky to cut textiles waste at Halloween.Read more

Hubbub trials Street Store

We've been working with Sainsbury’s to encourage people to extend the life of their clothes. Over the May Bank Holiday, we brought the first 'Street Store' to the South Derbyshire town of Swadlincote, encouraging residents to swap, style and sew their way to a new wardrobe.Read more

Five lessons from #GiftABundle

We've just wrapped up our 2017 #GiftABundle campaign which resulted in 20,000 pieces of baby clothing being given to local charities. Following this we're reflecting on: working with large retailers, clothing redistribution and supporting families.Read more

Launching the #GiftABundle campaign with Mothercare

Our latest research found UK homes are crammed full of 183 million items of outgrown baby clothing. #GiftABundle makes it easy to pass on good quality clothing to support families at Mother's Day.Read more

What does sustainable fashion look like? Fashion Remade

Buying less, choosing pre-loved, restyling; there are all sorts of ways to make your wardrobe more sustainable. But what do new sustainable fashion designs look like? We visit Christopher Raeburns Remade studio to find out.Read more

Why we think it's time for #BrightFriday

Why have we decided to launch Bright Friday? Surely this is a foolhardy campaign at a time when households are out to snag a pre-Christmas Black Friday bargain and when the economy gets a much needed jolt in the arm?Read more

How to be a fashion revolutionary

"We need more disruption. Fashion is at it's best when working disruptively" Dilys Williams.Read more

The perfect refashion cocktail

We mixed up an eclectic cocktail of clothes swapping and refashion events in north London to capture people’s imagination and show them how to revitalise their wardrobe through practical sewing skills and a splash of imagination.Read more

The elephant in the wardrobe

The fashion industry flourishes on creativity, innovation, beauty and glamour. It is also an industry addicted to speed. New ranges hit the high street at every increasing rates meeting a huge consumer demand for the latest trends. This addiction creates a problem - fairly hidden at the moment but growing and real.Read more

Redistributing children's clothing on Mother's Day

Parents around Herne Hill are being asked to make a difference this Mother’s Day by gifting their child’s good quality, outgrown, clothing as ‘Bundles of Joy’ to support local families.Read more