Reckon this blog is only relevant if you have a period? Think again. Periods are something we should all be talking about, whether you menstruate or not. The average person with regular periods will use 11,000 tampons in their lifetime and for every 100 metres of shorelines, there are 20 washed up tampons or applicators. 

Half of the world's population will have had a period at some point in their life, but many don’t feel comfortable talking about it. This lack of discussion has meant that period products are being left behind in the environmental debate and many people remain in the dark about what these products are made from. 

A lot of us are aware that the packaging on period products contains plastic but what many of us don’t know is that traditional pads and tampons are made up of plastic. On average there are 5 plastic bags worth of plastic in a pack of menstrual pads. 

Up to 2 billion sanitary items are being flushed down Britain's toilets every year. It also costs a whopping £100 million a year to filter out nasties like used tampons or pads that have been flushed down the toilet. Care about ocean plastic pollution? Not only is it costing us financially, but it has an environmental cost too. These products lead to blockages in our water system (#fatberg 2.0 anyone?) which results in flushed pads and tampons ending up in our oceans where they contribute to ocean plastic and release harmful chemicals into marine eco-systems. That’s why we think it’s time to break the taboo and start addressing the period problem.   

Campaign approach

Hubbub has recruited a diverse group of people to help spread the message on how to have a more sustainable period. Over the next six months, we’ll be working closely with people who have periods to trial a variety of sustainable periods products and record their findings. The trial is kicking off during Environmenstrual Week.  The trial will offer unique insights and anecdotes on people's experiences when switching to new products, gathered over half a year, considering the way periods might change from month to month.  

The insights from the trial will be backed by public polling to gain a broader understanding of the barriers to switching to sustainable periods and the public’s awareness of the issue. The trial is the first phase of a new sustainable periods campaign that Hubbub will be launching in Spring 2020.  

Want to find out more about sustainable periods? Hubbub has been investigating the past, present and future of period products with our Sustainable Periods podcast and what alternative period products are currently on the market with our resident vlogger Sarah and period expert Lottie. 

Collaborate with us 

We're building a coalition of businesses willing to invest in our campaign that will encourage consumers to dispose of their period products correctly and encourage the use of more sustainable period products. If you’re interested in finding out more about the campaign sign up to our newsletter or if you’re interested in joining the coalition email [email protected]