HomesCreating smarter lifestyles We each spend an estimated £9,590 on running or renting a home in the UK each year. The way we live is changing too with more of us expected to be renting rather than owning a home by 2025. As living costs rise there's more need to find simple ways to make greener choices whilst making your money go further. Flick through these tips, blogs and events for inspiration for your home that also eases pressure on the conscience. 3 things you can do today Look out for labels. If you need to buy something tech related, take a look at the energy efficiency labels and aim for A+++. This will reduce the energy you use and save you money in the long run. Here's a simple guide on the labels to look out for. Give your things a new life. Pick one thing you throw away that you don't have to, and find a way to reuse it. Batteries are a great place to start - choose rechargeable. Know your bins. Find out what's collected and what can and can't be recycled at home by popping your postcode in here. Go a bit further - run your own campaign. Home Do something Top tips Blog Ideas bank Blog Pioneering new partnership between IKEA and Hubbub How far should companies go in encouraging customers to live more sustainably? It is a fine line. Too much intervention can build resentment – too little can lead to accusations of complacency. Hubbub is delighted to be partnering with IKEA in a pioneering new approach to customer engagement. Together over three years we aim to build a growing movement of households and communities who are actively living more sustainably and who are advocates for wider change. The campaign is designed to build a growing momentum of change. In the first year, selected IKEA customers will receive direct support and guidance. In year two, the campaign will spread to communities around IKEA stores. In year three, there will be a wider call for action engaging with policy-makers and other companies. The impact of the campaign will be independently assessed by the University of Surrey. Results will be shared openly helping to create more informed debate around the challenges faced in helping households live sustainably. A unique feature of the campaign is that in the first year 150 IKEA customers will each receive £500 which they can spend as they choose on IKEA’s most sustainable products. Participating households will be facing life changing moments such as moving home, having a baby, retiring, etc. as research indicates that at these times they will be more receptive to new ideas and routines. The chosen households will be given a store tour to understand what products are available and why they have been selected. Personalised household visits will help them in their decision-making as well as informing them of the wider behaviour changes they can make to cut bills and follow a more sustainable lifestyle. Ongoing support and guidance will be provided helping them to overcome challenges and learn from others. Households will be given social media training to enable them to share their stories with friends, families, neighbours and the wider community. Activities will take place in stores promoting the environmental messages. The University of Surrey will explore the context for actions taken by households understanding the barriers and opportunities that exist. The first year will be a slight leap into the unknown. IKEA and Hubbub will listen carefully to what households are telling us. For IKEA, this information will be used to understand what new products and services can be developed to help customers live more sustainably. For Hubbub, the information will refine the behaviour change advice we provide and help to create more impactful community campaigns. Hubbub is delighted to be supporting IKEA in what we believe is a unique approach to customer engagement with ambitious long-term objectives. We will keep you informed of research findings and share with you the stories from participating households.