Each year in the UK we throw away almost 1 million tonnes of textiles, and in a typical wardrobe almost a third of clothes won't have been worn in the past year. Our Fashion Hub activities aim to help people extend the life of their clothes by getting creative, mending and refashioning. Our Fashion manifesto aims to help the industry continue to make a positive contribution to the UK economy whilst reducing negative social and environmental impacts.

Our first 6 months of Fashion have been a whirlwind

Last November we kicked off with Refashion Day, a full day of events and workshops at Somerset House. We collaborated with The Good Wardrobe to bring together an array of creative organisations who helped almost a hundred people throughout the day to breathe new life into their clothes. Sew It Forward, Traid, A Alicia and Orsola de Castro were among those who collaborated with us to inspire change.

We officially launched the Fashion Hub at the House of Commons in December where a packed room of people from across the fashion industry along with a smattering of influential MPs heard brilliant insights from the designer Christopher Raeburn, journalist Lucy Siegle, and Laura Tenison, CEO of JoJo Maman Bebe. Rarely has such a stylish group descended upon Westminster en masse.

In the lead up to Mother's Day we collaborated with JoJo Maman Bebe and Barnardo's to extend the life of baby and children's clothing through From a Mother to Another. Mothers across the UK gifted an astonishing 50,000 garments which were beautifully wrapped and gifted, supporting 4,000 families around Mother's Day.

In May we ran Refashion East, a weekend festival of making, seeing and doing in Spitalfields, East London. The weekend celebrated the area’s fascinating fashion heritage and brought together some of the key players in London’s thriving sustainable fashion scene. Watch the highlights including knitting workshops, hat-making, a big clothes swap, pop-up shops from local sustainable designers, an exclusive fashion walking tour of the area and a ‘Human Library’ exhibition at the Whitechapel Gallery.

What's on now

We're now collaborating with Oxfam and M&S to support 50 businesses running a Shwop at Work event, helping employees extend the life of their clothes by gifting unwanted clothing to Oxfam through a Shwop box. In return each employee recieves a £5 M&S voucher as a thank you. All clothing will be resold, reused or recycled by Oxfam to help them raise money to provide essential support for people around the world. 

Finally we have just begun working with the fashion giant H&M to raise awareness among their staff and customers of the opportunities that exist to recycle old clothing to create a more circular fashion economy. We’re excited by the potential scale that H&M can offer and the opportunity to really take the sustainable fashion message into the mainstream, which is where it needs to be in order to have genuine impact.

We've had a blast over the past 6 months organising the events, meeting people and working alongside such inspirational partners; it's proved to us that given the right platform there’s a wealth of talent and creativity in the fashion industry who are finding new ways to make the clothes we wear more sustainable.

If you're interested in collaborating with us or taking part in any of the initiatives mentioned, we'd love to hear from you: hello@hubbub.org.uk.