On Wednesday 11th February, Kerry McCarthy MP will be officially launching our Food Hub at the House of Commons. The aim of the hub is simple – to end the absurdity of food waste.

Hubbub has already run two seasonal food waste campaigns. Pumpkin Rescue and Festive Freeze used the surge in food waste created during periods of celebration to raise awareness and stimulate action. We’ve got lots more in the larder. Flippin’FoodWaste will milk Pancake Day egging people on to cut waste, whilst Salad Days will ensure the hazy days of summer don’t result in tonnes of pre-packed salads going straight into the bin.

As fun as these campaigns might be, we recognise that change is needed at a deeper level to stop food being wasted. Our Food Hub event will provoke wider discussions and explore solutions. Our agent provocateur will be campaigner Tristram Stuart who has been on a personal crusade to bring food waste to the attention of the public. Jenny Dawson will tell her story of Rubies in the Rubble, showing how social entrepreneurs can create a business using food that would have otherwise been discarded. Finally we will hear how supermarkets Tesco and Sainsbury’s are responding, as well as major food manufacturer Birds Eye.

The topicality of the debate has resulted in a full house of attendees ranging from MPs through to community enterprises. Our hope is that we will start to create a fresh approach to cutting food waste, bringing together new collaborators capable of creating change at all levels from policy through to individual behaviour change.

A blog on the discussion will be posted on the Hubbub site soon after the debate and you will be able to follow the discussion between 15.00 until 17.00 on Wednesday 11th using the #foodwaste.