FashionCreative ways to make clothes last longer Fashion images that saturate our news feeds help the industry bring in a whopping £26 billion to our economy. On average we each spend £640 on clothes per year and collectively throw out almost 300,000 tonnes of clothing. One third of this has barely been worn! This is men and women alike with men only wearing 13% of the clothing in their wardrobes. Maintaining your style without throwing away your old things is easier than you think, and can save you money. Take a look at the events, blogs and top tips to give you a few threads of thought. 3 things you can do today Beat fast fashion. Be aware of impluse buys and think about whether you really want or need something. This will help you buy less, but better. Love seconds. Find some gems in second hand clothes shops or swap clothes and accessories you no longer want with your friends and family. You could even revamp something old with a few embellishments. Get some tips in our Make, do and mend handbook. Care for your clothes. Simple actions like washing clothes at 30ºC, only ironing when necessary and reducing tumble drying can make your clothes last much longer - read more about 'Clever Care'. Go a bit further - run your own campaign. Home Do something Top tips Blog Ideas bank Fashion Hubbub trials Street Store Can a pop-up Street Store help make fashion more sustainable? Every year 350,000 tonnes of clothing are sent to landfill sites whilst one-third of our clothes go unworn. The skills we have to repair or refashion clothes are in decline with a new survey finding that seven out of ten adults do not know how to sew a button. Partnering with Sainsbury’s as part of the Waste less, Save more campaign Hubbub explored whether a Street Store could encourage people to extend the life of their clothes. Over the May Bank Holiday, Hubbub created a pop-up Street Store in the South Derbyshire town of Swadlincote. The store encouraged people to swap, style and sew their way to a new wardrobe. Within the Street Store clothing rails displayed designer items from brands such as D&G, Ralph Lauren and Hugo Boss purchased from Cancer Research UK. Visitors to the shop could take their pick in return for donating items of their own clothing. If the clothes they chose didn’t quite fit, a haberdashery service was on hand to carry out any required alterations. A stylist was also available all day to give people advice on what clothing and colours would best suit them, helping them to make more informed choices from the clothes available. Throughout the weekend workshops gave people new skills. The most popular were those that taught children sewing skills, the adults sewing classes were well attended but ‘How to make a rug from scrap fabric’ didn’t quite hit the mark. Every effort was made to create a high quality and personalised service giving shoppers the sort of experience they expect from a high-end fashion retailer. So did it work? The concept was understood and liked by customers, with many using all components from the style advice through to the swapping. Having a stock of good quality designer clothes at the start was a great way to attract people. The workshops, especially for young people, proved extremely popular. Engaging with the local community was crucial in ensuring the Street Store was well received with the local vintage shop providing store decorations and local retailers plus the university providing the haberdashery support. Feedback suggested that the Street Store increased understanding of textile waste and the concept of the circular economy. There was overwhelming support for future similar events. Street Store in numbers: 288 items of clothing were brought in for swaps29 people took part in the workshops12 people were styled11 garments altered Whilst these numbers are modest they are encouraging in testing a totally new approach in a relatively small town. What's next? Making it easier for people to get greater value from their clothes and ensuring they have the skills to carry out basis alterations and mending are core ambitions of our Fashion Hub. The Street Store is a creative and engaging way to achieve these ambitions and we will look to refine the way it is delivered and seek to take it to new communities over the months ahead.