FoodMaking food go further Food is a popular way many of us socialise and we spend a good amount of time and money on it. Yet 15 million tonnes of food and drink is thrown away every year. That's the same weight as 2 million double decker buses. Half of this is from our homes alone, costing £470 per household per year. You can help stop edible food from ending up in the bin. Tuck into the feast of events, blogs and recipes here and see how easy it is to make the most of your food, and save some money. 3 things you can do today Plan ahead. Take a moment to think about the week ahead - when will you be eating at home? Try and plan a couple of meals ahead, make a list of what you need to buy and only buy what you need. Freeze it. If you cook too much or forget to eat something near its use by date, chances are you can freeze it and eat it later. Eat your leftovers. If you cook too much or can't finish a meal, pack it for lunch. Even if you're eating out, ask for a doggy bag. Go a bit further - run your own campaign. Home Do something Top tips Recipes Blog Ideas bank Collaborate Blog Hubbub launches new food waste partnership To celebrate Stop Food Waste Day, Hubbub is delighted to announce a new partnership with Compass Group UK & Ireland and Winnow, exploring ways to reduce 'plate waste' (the food customers throw in the bin) from corporate and university restaurants. Compass and Winnow have already taken impressive steps to reduce food waste from their kitchen operations and are now working with Hubbub to help their customers’ cut plate waste. Data from Winnow shows that customer waste can account for up to 5% of food purchased by staff in restaurants. The partnership is operating in four different sites including a university, a distribution centre and two high profile businesses in Canary Wharf. It is exploring different behaviour change approaches measuring whether they reduce food waste and if changes in habits remain in place over time. Each campaign has been built by gaining insight from customers, measuring existing levels of plate waste and learning about the cultural drivers within the organisations. What has been common across all groups is that people will not respond favourably to messages that feel preachy or guilt-inducing. Eating is a time when people want to relax and have some social time – it is not the right time to start hammering home strong messages about food waste. Instead of negative messaging Hubbub will be testing a variety of positive behaviour change interventions. These will include: Nudge Simple ‘nudge’ messaging and techniques will be used encouraging people to make slightly different choices, particularly focussing on the food items that are most commonly wasted. Rewards Two different reward systems will be tested. At one site this will be an open voting system where staff will select their favourite charity. A donation will be made to the winning charity, the size of which will be dependent on how successful the company has been at reducing food waste. At another site, there will be a giant and highly visual ‘pile of presents’ full of prizes. These presents will only be opened and the prizes awarded if the food waste target is hit. Social Norms At two of the sites, volunteer advocates will seek to change the social norm around food waste. At the University of Sussex volunteer student 'Waste Warriors' have been recruited to implement a food waste reduction initiative decided on by the students. At the distribution centre, customers will be encouraged to become ‘food waste ambassadors’ and trial kitchen gadgets to reduce food waste in their homes. Feedback On-going feedback and encouragement will be provided using the data collected by Winnow. The installation of Winnow’s unique data collection process will enable the impact of the campaign to be accurately measured. The different trials will enable the partners to assess the impact of different approaches to reducing customer food waste. This will make it more cost-effective to implement the most effective elements in other restaurants across the country.