FashionCreative ways to make clothes last longer Fashion images that saturate our news feeds help the industry bring in a whopping £26 billion to our economy. On average we each spend £640 on clothes per year and collectively throw out almost 300,000 tonnes of clothing. One third of this has barely been worn! This is men and women alike with men only wearing 13% of the clothing in their wardrobes. Maintaining your style without throwing away your old things is easier than you think, and can save you money. Take a look at the events, blogs and top tips to give you a few threads of thought. 3 things you can do today Beat fast fashion. Be aware of impluse buys and think about whether you really want or need something. This will help you buy less, but better. Love seconds. Find some gems in second hand clothes shops or swap clothes and accessories you no longer want with your friends and family. You could even revamp something old with a few embellishments. Get some tips in our Make, do and mend handbook. Care for your clothes. Simple actions like washing clothes at 30ºC, only ironing when necessary and reducing tumble drying can make your clothes last much longer - read more about 'Clever Care'. Go a bit further - run your own campaign. Home Do something Top tips Blog Ideas bank Blog How can brands encourage customers to value the clothes they buy? We all love the thrill of the latest addition to our wardrobes that make us look and feel great. The rise of fast fashion has allowed us to indulge ourselves more often, but has it also encouraged a throwaway culture in which people value their clothing less? Often our favourite clothes remain the ones with memories attached; the trusty winter jumper, the worn-in pair of jeans, that old item that defies current trends and looks good with everything. Increasingly forward-thinking brands are encouraging customers to value the clothes they buy by offering clothing guarantees which promise top quality clothes which last and repair services so that you can fix the wear and tear: 1) Nudie Jeans Made from organic cotton and ethically produced, Nudie Jeans offer a classic simple style that won’t go out of fashion. And if your favourite pair split, instead of throwing them away Nudie Jeans will repair them free of charge. If you no longer want them, Nudie Jeans will take them back, repair them and resell them to a new customer - and you get 20% off a new pair. If jeans are returned that can’t be repaired or resold, they’ll be recycled into carpets or upholstery. 2) Levi’s Levi's offer a repair service as well as alterations: if you’re in need of a change, instead of buying something new, you can completely change the garment by adding studs, cutting off sleeves, changing trousers to shorts, adding rips and more. 3) Tom Cridland 30-Year Guarantee sweatshirt and t-shirt. As it says on the tin, if it doesn’t last for 30 years, your money back. It’s made from organic cotton with reinforced seams and a silicon finishing to prevent shrinkage. 4) Patagonia Patagonia offer service repairs as well as repair kits for you to fix your garment yourself. They offer a life time guarantee to repair or refund any item you’re not satisfied with. Combined with advertising that encourages customers not to buy their products, Patagonia are leading the way in encouraging customers to value their clothing. What other examples have you seen of brands encouraging their customers to value the clothes they buy? Join the conversation at the Fashion Future Network.