#FestiveFreeze those January blues January is a time when bank balances are too small and waist lines too big. We're launching festive freeze precisely to ease those January blues. If you're looking for a Gwyneth Paltrow style route to inner happiness I'm afraid you are in for a disappointment. Instead we offer you healthy common sense - with a slab of shocking facts chucked in for good measure. Fact one isn’t that surprising in that food waste increases every Christmas. What amazes us are the numbers; 2 million turkeys and 74 million minces pies chucked away seems staggering. We'll be carrying out public polling to find out why. Fact two did surprise us. Independent research has shown that freezing food before it's wasted can save the average family £250 a year and it cuts household food waste by half. #FestiveFreeze will be shouting about this saving and will answer those nagging questions people have such as 'what is safe to freeze?' and 'what is hidden in the back of my freezer?' We've rounded up some of our favourite chefs such as Tom Aitkens and Mark Hix to conjure up fantastic recipes that will not only save you money by cutting food waste but are also tasty and healthy, so you can head into January with a double dose of smugness. In a chestnutshell #FestiveFreeze will save you money, offer healthy eating options and stamp out the absurdity of food waste. We think it's compelling and we're delighted that Marks and Spencer's agrees. They'll be working with us to demonstrate how you can have a fantastic Christmas without hitting the pocket, waistline or planet too hard. Freeze a jolly good fellow.