HomesCreating smarter lifestyles We each spend an estimated £9,590 on running or renting a home in the UK each year. The way we live is changing too with more of us expected to be renting rather than owning a home by 2025. As living costs rise there's more need to find simple ways to make greener choices whilst making your money go further. Flick through these tips, blogs and events for inspiration for your home that also eases pressure on the conscience. 3 things you can do today Look out for labels. If you need to buy something tech related, take a look at the energy efficiency labels and aim for A+++. This will reduce the energy you use and save you money in the long run. Here's a simple guide on the labels to look out for. Give your things a new life. Pick one thing you throw away that you don't have to, and find a way to reuse it. Batteries are a great place to start - choose rechargeable. Know your bins. Find out what's collected and what can and can't be recycled at home by popping your postcode in here. Go a bit further - run your own campaign. Home Do something Top tips Blog Ideas bank Creating Live LAGOM 5 challenges behind a sustainable lifestyle campaign The simplest ideas can have the biggest impact. IKEA’s Live LAGOM project aims to help customers save energy, cut waste, reduce water use and live more healthily by giving 150 of them £500 each to spend on IKEA’s most sustainable products, and then encourage them to tell their stories. Why did they make the choices they did, what were they hoping to achieve, did the products meet their expectations, have they been stimulated to live more sustainably? Turning this simple aim into reality is complex as it has ramifications across the whole business. Here are the five biggest challenges that have emerged to-date. Challenge 1 – Hidden Gems The first challenge is how to highlight the 400 plus IKEA products that help customers live more sustainably and explain why they have been chosen to be part of the range. The response has been to create a new ‘Hidden Gems’ catalogue making it easy for all customers to see the link between their purchasing choices and a more sustainable lifestyle. Beautifully produced, it sits easily alongside other IKEA catalogues helping take the sustainability concept into the mainstream. Challenge 2 – Engaging employees The second challenge is ensuring IKEA’s employees are aware of the products and are able to give customers great advice. Each store selected a project leader who was trained by IKEA and Hubbub. Store visits have been arranged for all participating households so that they can see the products first-hand, talk to interior designers and ask questions. All of the households will be visited at home by Hubbub and the IKEA project leaders to discuss how the project can benefit them and to consider wider behaviour changes that could save money, reduce environmental impact and create a healthier life. Challenge 3 – Measuring impact Measuring behaviour change impact is notoriously difficult. The University of Surrey has been brought into to create the evaluation framework for the project building on their extensive experience in this area. Their guidance has already proved invaluable in helping select a diverse range of households, ensuring the data collected has academic integrity and helping shape long-term ambitions. Challenge 4 – Making it compelling Live LAGOM is seeking to reach a mainstream audience who wouldn’t describe themselves as deep green but who are open to exploring a more sustainable lifestyle with the right support and prompts. An email to IKEA family members generated over 7,500 enquiries. Hubbub and the University of Surrey have helped IKEA select the participating households, aiming for a diverse geographical and social spread. A range of sustainability experts such as the designer Oliver Heath and the gardener Alys Fowler have been recruited to provide motivation, ideas and answer questions. Inspiration bulletins will be sent regularly and activities in store will reinforce messages and build a sense of community. We will use a closed Facebook group to enable participants to share stories and ideas with each other and to keep the momentum going. Challenge 5 – Spreading the word The hope is that households will openly share their stories with family, friends, neighbours and colleagues. Social media training is being provided to help overcome concerns about plunging into the world of Twitter and Instagram. A number of specialist bloggers have been recruited to participate and they will be sharing experiences with their networks. Hubbub will be working with IKEA to pull together the most compelling stories on websites and through videos. The results from the first phase of Live LAGOM will be available in the summer of 2016. They will be the launch-pad for two further years which will see the campaign extend to further communities and other companies.